In the [[United States]], soap operas are usually shown during the daytime, acting as diverting televisual 'fluff' that fills much the same role as 'real-life' magazines. In the [[United Kingdom]], several soap operas are shown in the evening and are taken more seriously, often dealing with important issues of the time (for example, ''Eastenders'' contributed significantly to public awareness of [[HIV]] through the character of Mark Fowler). Imported [[Australia]]n soaps are also popular in Britain; these tend to be more lightweight than their homegrown equivalents. | In the [[United States]], soap operas are usually shown during the daytime, acting as diverting televisual 'fluff' that fills much the same role as 'real-life' magazines. In the [[United Kingdom]], several soap operas are shown in the evening and are taken more seriously, often dealing with important issues of the time (for example, ''Eastenders'' contributed significantly to public awareness of [[HIV]] through the character of Mark Fowler). Imported [[Australia]]n soaps are also popular in Britain; these tend to be more lightweight than their homegrown equivalents. |