The biggest challenge facing [[atheism|atheist]] public relations efforts is that most theists do not think about atheism and would prefer not to as they see atheism as [[Atheism and irrationality|an unreasonable]], [[Atheism and arrogance|arrogant]] and [[Unattractiveness of atheism|unattractive worldview]]. As a result, many atheist campaigns, particularly one's by [[militant atheism|militant atheists]], are designed to be provocative which often backfires and has the unintended effect of further lowering the public's view of atheism/atheists (see: [[Views on atheists]]). | The biggest challenge facing [[atheism|atheist]] public relations efforts is that most theists do not think about atheism and would prefer not to as they see atheism as [[Atheism and irrationality|an unreasonable]], [[Atheism and arrogance|arrogant]] and [[Unattractiveness of atheism|unattractive worldview]]. As a result, many atheist campaigns, particularly one's by [[militant atheism|militant atheists]], are designed to be provocative which often backfires and has the unintended effect of further lowering the public's view of atheism/atheists (see: [[Views on atheists]]). |