A '''price war''' is a battle between competitors in business to undersell each other's prices, such that the prices fall for the consumers. While this is good for the public, it can result in [[deflation]] if done on a large scale and can cause one of the competitors to go out of business. | A '''price war''' is a battle between competitors in business to undersell each other's prices, such that the prices fall for the consumers. While this is good for the public, it can result in [[deflation]] if done on a large scale and can cause one of the competitors to go out of business. |