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failed April 2017 advertising campaign
'''Burger King''' (also "BK") is a chain of restaurants founded in [[Miami]], [[Florida]] specializing in fast food products, especially [[hamburger]]s. The first franchise was opened in 1954. There are more than 13,000 Burger King locations worldwide. Burger King's major competitors are [[Wendy's]] and the larger [[McDonald's]] corporation. One of Burger King's most well-known burgers is known as the Whopper.
'''Burger King''' (also "BK") is a chain of restaurants founded in [[Miami]], [[Florida]] specializing in fast food products, especially [[hamburger]]s. The first franchise was opened in 1954. There are more than 13,000 Burger King locations worldwide. Burger King's major competitors are [[Wendy's]] and the larger [[McDonald's]] corporation. One of Burger King's most well-known burgers is known as the Whopper.
In April 2017, Burger King devised a television commercial designed to trigger Google's voice-activated Home smart speaker and have the device advertise the Whopper by reading the start of the [[Wikipedia]] Whopper article. Google quickly reprogrammed the system to respond only if the user asked for the definition of a "Whopper burger." But before the fix was implemented, Wikipedia editors changed the article to include "horse meat", "cyanide",<ref>https://en.wikipedia.org/w/index.php?title=Whopper&oldid=777717747</ref> "rat droppings", "dinosaurs" and other foul ingredients.<ref>https://en.wikipedia.org/w/index.php?title=Whopper&oldid=777715629</ref> The project is an example of a company trying to use Wikipedia to lend credibility to a commercial product.<ref>{{cite news|url=http://www.msn.com/en-gb/money/companies/burger-king-thought-it-had-a-great-idea-instead-it-ended-up-with-a-whopper-of-a-problem/ar-BBzMU9j?li=BBoPWjQ&ocid=mailsignout|title=Burger King thought it had a great idea. Instead, it ended up with a Whopper of a problem. |date=April 13, 2017|accessdate=May 16, 2017|work=Washington Post}}</ref>
==See also==
==See also==