'''George Ritzer''' is an American author; he is most well known for his book ''[[McDonaldization|The McDonaldization of Society]]''.<ref>[http://www.mcdonaldization.com/whatisit.shtml McDonaldization - What is it?]</ref>
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Dr. '''George Ritzer''' is an American author; he is most well known for his book ''[[McDonaldization|The McDonaldization of Society]]''.<ref>[http://www.mcdonaldization.com/whatisit.shtml McDonaldization - What is it?]</ref> He was born in New York City in 1940 and received a BA in psychology from the City College in New York, an MBA from the University of Michigan, and a PhD from Cornell University.<ref>http://www.soc.iastate.edu/sapp/Ritzer.html</ref> He is a distinguished university professor at the University of Maryland, and has chaired four sections of the American Sociological Organization.<ref>https://socy.umd.edu/facultyprofile/Ritzer/George</ref> He believes the conformity of McDonald's stifles creativity, and avoids eating there whenever he can.<ref>http://www.mcspotlight.org/people/interviews/ritzer_george.html</ref>