The '''Payola rule''' forbids radio and television from accepting any money in exchange for airing certain content, playing certain songs, mentioning items, discussing certain candidates, except to the extent that the financial sponsorship is disclosed to listeners and viewers.
The '''Payola rule''' forbids radio and television from accepting any money in exchange for airing certain content, playing certain songs, mentioning items, discussing certain candidates, except to the extent that the financial sponsorship is disclosed to listeners and viewers.
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As the FCC explains on its website, its rules and the Communications Act require that:<ref>https://www.fcc.gov/consumers/guides/fccs-payola-rules</ref>
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As the [[FCC]] explains on its website, its rules and the Communications Act require that:<ref>https://www.fcc.gov/consumers/guides/fccs-payola-rules</ref>
{{cquote|When a broadcast licensee has received or been promised payment for the airing of program material, then, at the time of the airing, the station must disclose that fact and identify who paid for or promised to pay for the material. All sponsored material must be explicitly identified at the time of broadcast as paid for and by whom, except when it is clear that the mention of a product or service constitutes sponsorship identification;
{{cquote|When a broadcast licensee has received or been promised payment for the airing of program material, then, at the time of the airing, the station must disclose that fact and identify who paid for or promised to pay for the material. All sponsored material must be explicitly identified at the time of broadcast as paid for and by whom, except when it is clear that the mention of a product or service constitutes sponsorship identification;