The widespread public use of the phrase by non-experts probably originated on November 14, 2016 in an announcement by [[Google]]. They said their advertising service was being pulled from sites whose purpose was to present as news what was solely designed to attract attention rather than conducted in a factual manner by a responsible party.<ref>Nicas, Jack (November 14, 2016). [http://www.wsj.com/articles/google-to-bar-fake-news-websites-from-using-its-ad-selling-software-1479164646 "Google to bar fake-news websites from using its ad-selling software"]. ''Wall Street Journal''.</ref> Fake news is also a form of "click bait". A photo would appear in an ad implying that there was a news story about the death of a celebrity, and computer users would click on the link to be taken to a website that carried heavy advertising, but no news story about the death of the living celebrity. | The widespread public use of the phrase by non-experts probably originated on November 14, 2016 in an announcement by [[Google]]. They said their advertising service was being pulled from sites whose purpose was to present as news what was solely designed to attract attention rather than conducted in a factual manner by a responsible party.<ref>Nicas, Jack (November 14, 2016). [http://www.wsj.com/articles/google-to-bar-fake-news-websites-from-using-its-ad-selling-software-1479164646 "Google to bar fake-news websites from using its ad-selling software"]. ''Wall Street Journal''.</ref> Fake news is also a form of "click bait". A photo would appear in an ad implying that there was a news story about the death of a celebrity, and computer users would click on the link to be taken to a website that carried heavy advertising, but no news story about the death of the living celebrity. |