<blockquote>"Breitbart is currently serving about 20 million news pages per month to more than three million unique visitors. Many top bloggers rely on Breitbart as a primary news resource. Technorati puts Breitbart.com in its Top 50, with more than 30,000 links from nearly 8,000 blogs."</blockquote>
In 2016, Breitbart News ranked 29th in overall internet traffic according to Alexa.<ref>Concha, Joe (June 6, 2017). [http://thehill.com/homenews/media/336607-breitbart-sees-huge-advertising-drop-in-may-report Breitbart sees huge advertising drop in May: report]. ''The Hill''. Retrieved June 7, 2017.</ref> It played an influential role in the media and in the [[United States presidential election, 2016|2016 presidential election]].<ref>Bokhari, Allum (March 4, 2017). [http://www.breitbart.com/tech/2017/03/04/study-breitbart-led-right-wing-media-ecosystem-altered-media-agenda/ Study: Breitbart Dominated Right Wing Coverage, ‘Altered Media Agenda’ In 2016]. ''Breitbart News''. Retrieved June 8, 2017.</ref><ref>Benkler, Yochai; Faris, Robert; Roberts, Hal; Zuckerman, Ethan (March 3, 2017). [https://www.cjr.org/analysis/breitbart-media-trump-harvard-study.php Study: Breitbart-led right-wing media ecosystem altered broader media agenda]. ''Columbia Journalism Review''. Retrieved June 8, 2017.</ref><ref>Ingram, Mathew (March 6, 2017). [http://fortune.com/2017/03/06/charting-the-breitbart-ecosystem/ How the Breitbart-Led Media Ecosystem Elected Donald Trump]. ''Fortune''. Retrieved June 8, 2017.</ref> Despite being a conservative news outlet, it has taken certain liberal positions at times, such as firing an editor in June 2017 for posting Tweets in opposition to Islam and Islamic immigration.<ref>Chasmar, Jessica (June 5, 2017). [http://www.washingtontimes.com/news/2017/jun/5/katie-mchugh-breitbart-writer-fired-over-muslims-t/ Breitbart writer Katie McHugh fired over ‘Muslims’ tweet]. ''The Washington Times''. Retrieved June 7, 2017.</ref>
[[Liberal]]s have claimed that Breitbart is an "[[alt-right]]" website and have tried to connect the site with [[White supremacy|white supremecists]] and [[neo-Nazis]]. However, a study conducted by Harvard and M.I.T. found that Breitbart does not represent any of those ideologies and that Breitbart readers actually were regular conservatives.<ref>Lee, Tony (August 16, 2017). [http://www.breitbart.com/big-government/2017/08/16/harvard-mit-study-breitbart-is-not-alt-right/ Harvard/MIT Study: ‘Breitbart Is NOT Alt-Right’]. ''Breitbart News''. Retrieved August 16, 2017.</ref> Unlike the [[mainstream media]], which claims to be unbiased and objective while actually promoting a left-wing point of view, Breitbart is transparent about the fact that it promotes conservative and nationalist views.<ref>Friedman, Victoria (August 20, 2017). [http://www.breitbart.com/london/2017/08/20/watch-kassam-tells-fox-media-weapon-breitbart-just-honest/ WATCH: Kassam Tells Fox All Media Is a Weapon, Breitbart Is Just Honest About It]. ''Breitbart News''. Retrieved August 20, 2017.</ref>
In its quest for ad revenue, Breitbart's overall web presentation is less than family friendly with its right-hand column running click bait for stories about "wardrobe malfunction" and photos of women wearing tight T-shirts imprinted with "not silicone." While its own content is conservative, the photos and links served up by its advertisers are not. For example, the page about President Trump's order banning transgender people from serving in the military<ref>Breitbart, (June 30, 2017). [http://www.breitbart.com/big-government/2017/06/30/transgender-military-voters-support-delaying-recruitment/ Pentagon Halts Obama’s Transgender Endorsement Plan], Retrieved August 1, 2017.</ref> has a right-column item showing what might be taken as a woman having an orgasm, with a link to an article "15 Movies Where They Really Did It". The article lists, among others, the movie ''Ken Park'', stating that "The boinking [sic] scenes in this film are all awkward, all real, and all completely unsimulated."