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Kirk and Madsen's open admission of their deceptive tactics is noted as most revealing: [O]ur effect is achieved without reference to facts, logic, or proof.  "...the person's beliefs can be altered whether he is conscious of the attack or not"<ref>After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, p. 152-153 (1989, Doubleday/Bantam)</ref> “The campaign we outline in this book, though complex, depends centrally upon a program of unabashed propaganda, firmly grounded in long-established principles of psychology and advertising.”<ref>Kirk and Madsen, After the Ball: How America Will Conquer Its Fear and Hatred of the Gay’s in the 90s, p.xxvi https://books.google.com/books?id=oDwEAQAAIAAJ&focus=searchwithinvolume&q=unabashed+propaganda%2C+firmly+grounded </ref><ref>[http://banap.net/ "&#91;Behavior, and Not a Person&#93;"]. ''banap.net''. Retrieved on 2 May 2016.</ref>  

Kirk and Madsen's open admission of their deceptive tactics is noted as most revealing: [O]ur effect is achieved without reference to facts, logic, or proof.  "...the person's beliefs can be altered whether he is conscious of the attack or not"<ref>After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, p. 152-153 (1989, Doubleday/Bantam)</ref> “The campaign we outline in this book, though complex, depends centrally upon a program of unabashed propaganda, firmly grounded in long-established principles of psychology and advertising.”<ref>[https://books.google.com/books?id=oDwEAQAAIAAJ&focus=searchwithinvolume&q=unabashed+propaganda%2C+firmly+grounded Kirk and Madsen, After the Ball: How America Will Conquer Its Fear and Hatred of the Gay’s in the 90s, p.xxvi]</ref><ref>[http://banap.net/ "&#91;Behavior, and Not a Person&#93;"]. ''banap.net''. Retrieved on 2 May 2016.</ref>  

Similarly, author Robert Bauman additionally records: "It makes no difference that the ads are lies... because were using them to ethically good effect, to counter negative stereotypes that are every bit as much lies, and far more wicked ones."<ref>The Gentleman from Maryland: The Conscience of a gay Conservative, by Robert Bauman, 1986, page 163.</ref>

Similarly, author Robert Bauman additionally records: "It makes no difference that the ads are lies... because were using them to ethically good effect, to counter negative stereotypes that are every bit as much lies, and far more wicked ones."<ref>The Gentleman from Maryland: The Conscience of a gay Conservative, by Robert Bauman, 1986, page 163.</ref>

The need for Kirk and Madsen to engage in such manipulation may be seen as being due to their sober realization of the nature of the homosexual lifestyle.  

The need for Kirk and Madsen to engage in such manipulation may be seen as being due to their sober realization of the nature of the homosexual lifestyle.  

“In short, the gay lifestyle - if such a chaos can, after all, legitimately be called a lifestyle - it just doesn’t work: it doesn’t serve the two functions for which all social framework evolve: to constrain people’s natural impulses to behave badly and to meet their natural needs. While it’s impossible to provide an exhaustive analytic list of all the root causes and aggravants of this failure, we can asseverate at least some of the major causes. Many have been dissected, above, as elements of the Ten Misbehaviors; it only remains to discuss the failure of the gay community to provide a viable alternative to the heterosexual family.”<ref>https://books.google.com/books?id=oDwEAQAAIAAJ&focus=searchwithinvolume&q=exhaustive+analytic+list Kirk and Madsen, After the Ball: How America Will Conquer Its Fear and Hatred of the Gay’s in the 90s, p.363</ref>

“In short, the gay lifestyle - if such a chaos can, after all, legitimately be called a lifestyle - it just doesn’t work: it doesn’t serve the two functions for which all social framework evolve: to constrain people’s natural impulses to behave badly and to meet their natural needs. While it’s impossible to provide an exhaustive analytic list of all the root causes and aggravants of this failure, we can asseverate at least some of the major causes. Many have been dissected, above, as elements of the Ten Misbehaviors; it only remains to discuss the failure of the gay community to provide a viable alternative to the heterosexual family.”<ref>[https://books.google.com/books?id=oDwEAQAAIAAJ&focus=searchwithinvolume&q=exhaustive+analytic+list Kirk and Madsen, After the Ball: How America Will Conquer Its Fear and Hatred of the Gay’s in the 90s, p.363 ]</ref>

David Kupelian, author  of ''[[The Marketing of Evil]],''  describes Marshall Kirk and Hunter Madsen, stating,   

David Kupelian, author  of ''[[The Marketing of Evil]],''  describes Marshall Kirk and Hunter Madsen, stating,