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'''Attention''' is the ability to maintain and dedicate [[focus]] to a particular task. Attention is believed to originate from sustained activity within certain areas of the brain, as of yet unknown. There are multiple theories within the cognitive perspective that deal with attention. There have been many theories formed to discuss how attention may arise.

'''Attention''' is the ability to maintain and dedicate [[focus]] to a particular task. Attention is believed to originate from sustained activity within certain areas of the [[brain]], as of yet unknown. It is related to [[memory]] in the sense that stimuli we pay attention to will be recalled at a later time. There are multiple [[theory|theories]] within the cognitive perspective that deal with attention.

 

 

For example, a red jacket seems to "pop out" more in a crowd, especially if the rest of the crowd is not red. If the crowd had other red jackets it would take much longer to determine where the original red jacket was. This reveals how attention is a limited process.<ref name="piyl">Grison, Sarah, and Michael S. Gazzaniga. ''Psychology in Your Life''. W.W. Norton & Company, Inc., 2017.</ref>

 

Selective-listening is what we do with auditory information that is not attended to. Researcher Colin Cherry demonstrated "The Cocktail Party Effect" in a selective-listening study (1953). Participants wore headphones that delivered a single message to one ear and a different message to the other. Each individual was required to attend to one message and "shadow" it by repeating it aloud. The participants often had no knowledge of the message that they did not repeat. However, when the participant's name was given as part of the message that they did not repeat, participants would report hearing their name, but knew nothing about the rest of the message. This study reveals that information must be personally relevant, particularly loud, or different in an obvious way to be attended to.<ref="piyl"></ref>

==Broadbent's Filter Model==

==Broadbent's Filter Model==

British researcher [[Donald Broadbent]] was the first researcher to present a hypothesis as to how attention would occur, and how one can focus on specific events. Broadbent’s filter model proposes that the mind blocks out information irrelevant to what one is focusing on, such as, say, ignoring another conversation going on at the same time.[http://www.csun.edu/~vcpsy00h/students/arousal.htm] This idea has received criticism owing to the following situation. Assume that you are at a party, engrossed in conversation with another partygoer, and you hear your name on the side. By all likelihood, your attention would be diverted, which contridicts Broadbent's theory.

British researcher [[Donald Broadbent]] was the first researcher to present a hypothesis as to how attention would occur, and how one can focus on specific events. This theory is known as "filter theory." Broadbent’s filter model proposes that the mind blocks out information irrelevant to what one is focusing on, such as, say, ignoring another conversation going on at the same time.[http://www.csun.edu/~vcpsy00h/students/arousal.htm] This idea has received criticism owing to the following situation. Assume that you are at a party, engrossed in conversation with another partygoer, and you hear your name on the side. By all likelihood, your attention would be diverted, which contridicts Broadbent's theory.

==Treisman's Attenuation Model==

==Treisman's Attenuation Model==

As per the memory selection model, more attention was paid to the larger A, followed by a close inspection, which noticed the smaller A.

As per the memory selection model, more attention was paid to the larger A, followed by a close inspection, which noticed the smaller A.

[[Category:Psychology]]

[[Category:Psychology]]

[[Category:Dictionary]]

[[Category:Dictionary]]