Changes

By 1993, Doritos were the #1 snack food in America, with annual sales of roughly $1.3 billion.<ref name="collins">Glenn Collins, [http://query.nytimes.com/gst/fullpage.html?res=9906E2DE173EF930A35752C1A962958260 "Pepsico Pushes a Star Performer"]. ''[[The New York Times]]'', November 3, 1994.</ref> Actress [[Ali Landry]] made a name for herself as the "Doritos Girl" in an acclaimed series of advertisements which debuted during the 1998, 1999, and 2000 [[Superbowl]]s. More recently, Nacho Cheese Doritos sponsored satirist [[Stephen Colbert]]'s abortive mock run for the Presidency.<ref>[http://writ.lp.findlaw.com/commentary/20071109_hasen.html "Stephen Colbert's 'Hail to the Cheese' Presidential Candidacy: Why the Comedian's Campaign Raises Serious Questions about the Role of Corporate Money In Elections"]. Richard L. Hasen, ''FindLaw.com''. November 9, 2007.</ref> (According to Frito-Lay spokesman Jared Dougherty, Frito-Lay "has an ongoing relationship" with [[Viacom]], the parent company of [[Comedy Central]].<ref>[http://www.insidebrandedentertainment.com/bep/article_display.jsp?vnu_content_id=1003728560 "Colbert snacking with Doritos again"]. Gail Schiller, ''The Hollywood Reporter''. March 21, 2008.</ref>) In April 2008, the Doritos brand sponsored a [[reality television]] series on [[MTV]] to promote its launch of Spicy Sweet Chili&ndash;flavored chips.<ref>[http://www.commercialalert.org/news/Archive/2008/03/mtv-doritos-partner-for-reality-series "MTV, Doritos Partner for Reality Series"]. Press release.</ref>

By 1993, Doritos were the #1 snack food in America, with annual sales of roughly $1.3 billion.<ref name="collins">Glenn Collins, [http://query.nytimes.com/gst/fullpage.html?res=9906E2DE173EF930A35752C1A962958260 "Pepsico Pushes a Star Performer"]. ''[[The New York Times]]'', November 3, 1994.</ref> Actress [[Ali Landry]] made a name for herself as the "Doritos Girl" in an acclaimed series of advertisements which debuted during the 1998, 1999, and 2000 [[Superbowl]]s. More recently, Nacho Cheese Doritos sponsored satirist [[Stephen Colbert]]'s abortive mock run for the Presidency.<ref>[http://writ.lp.findlaw.com/commentary/20071109_hasen.html "Stephen Colbert's 'Hail to the Cheese' Presidential Candidacy: Why the Comedian's Campaign Raises Serious Questions about the Role of Corporate Money In Elections"]. Richard L. Hasen, ''FindLaw.com''. November 9, 2007.</ref> (According to Frito-Lay spokesman Jared Dougherty, Frito-Lay "has an ongoing relationship" with [[Viacom]], the parent company of [[Comedy Central]].<ref>[http://www.insidebrandedentertainment.com/bep/article_display.jsp?vnu_content_id=1003728560 "Colbert snacking with Doritos again"]. Gail Schiller, ''The Hollywood Reporter''. March 21, 2008.</ref>) In April 2008, the Doritos brand sponsored a [[reality television]] series on [[MTV]] to promote its launch of Spicy Sweet Chili&ndash;flavored chips.<ref>[http://www.commercialalert.org/news/Archive/2008/03/mtv-doritos-partner-for-reality-series "MTV, Doritos Partner for Reality Series"]. Press release.</ref>

On June 12, 2008, Doritos launched the world's first "[[extraterrestrial]]" advertising campaign, broadcasting a 30-second spot via "high-powered [[radar]]s"<ref>http://www.sciencedaily.com/releases/2008/06/080612122817.htm</ref> located at the Arctic Circle and operated by the European Incoherent Scatter Scientific Association ([[EISCAT]]).<ref>https://e7.eiscat.se/Members/tony/MyNews/20080307_1stAD</ref>

On June 12, 2008, Doritos launched the world's first "[[extraterrestrial]]" advertising campaign, broadcasting a 30-second spot via "high-powered [[radar]]s"<ref>https://www.sciencedaily.com/releases/2008/06/080612122817.htm</ref> located at the Arctic Circle and operated by the European Incoherent Scatter Scientific Association ([[EISCAT]]).<ref>https://e7.eiscat.se/Members/tony/MyNews/20080307_1stAD</ref>

==Criticisms==

==Criticisms==

One prominent criticism of the original Doritos formula was that the chips were "too heavy, too thick, and too crunchy",<ref name="fundinguniverse"/> a criticism which the Frito-Lay Company initially addressed by creating [[Tostitos]], a thinner, lighter, crispier snack chip. In 1994, the Doritos formula itself was changed to make the chips "20 percent larger, 15 percent thinner, and stronger tasting",<ref name="collins"/> and to give the chips rounded corners that would not break off and leave wasted scraps in the bottom of the bag.

One prominent criticism of the original Doritos formula was that the chips were "too heavy, too thick, and too crunchy",<ref name="fundinguniverse"/> a criticism which the Frito-Lay Company initially addressed by creating [[Tostitos]], a thinner, lighter, crispier snack chip. In 1994, the Doritos formula itself was changed to make the chips "20 percent larger, 15 percent thinner, and stronger tasting",<ref name="collins"/> and to give the chips rounded corners that would not break off and leave wasted scraps in the bottom of the bag.

It has also been pointed out that Doritos' many new flavors and varieties (22 varieties as of 2008<ref>http://www.fritolay.com/fl/flstore/cgi-bin/products_doritos.htm</ref>) are typically only slight variations on two themes: "spicy cheese" and "cool".<ref>[http://the-trifecta.com/2007/09/16/the-biggest-scam-in-the-history-of-the-flavored-corn-tortilla-chips-industry/ "The Biggest Scam in the History of the Flavored Corn Tortilla Chips Industry"]. "The Trifecta", September 16, 2007.</ref> Exceptions to this general rule include the "plain"-flavored Doritos "Toasted Corn" Tortilla Chips<ref>[http://www.fritolay.com/fl/flstore/cgi-bin/Nutrition_ProdID_3043.htm "Nutritional Information: DORITOS Toasted Corn Tortilla Chips"]</ref> and several generally short-lived or promotional flavors, such as Doritos [[Guacamole]].<ref>[http://www.taquitos.net/snacks.php?snack_code=1871 "Doritos Guacamole!"], ''taquitos.net''</ref><ref>http://www.youtube.com/watch?v=PgMyrXGmDhI &mdash; Doritos Guacamole TV commercial</ref>

It has also been pointed out that Doritos' many new flavors and varieties (22 varieties as of 2008<ref>http://www.fritolay.com/fl/flstore/cgi-bin/products_doritos.htm</ref>) are typically only slight variations on two themes: "spicy cheese" and "cool".<ref>[http://the-trifecta.com/2007/09/16/the-biggest-scam-in-the-history-of-the-flavored-corn-tortilla-chips-industry/ "The Biggest Scam in the History of the Flavored Corn Tortilla Chips Industry"]. "The Trifecta", September 16, 2007.</ref> Exceptions to this general rule include the "plain"-flavored Doritos "Toasted Corn" Tortilla Chips<ref>[http://www.fritolay.com/fl/flstore/cgi-bin/Nutrition_ProdID_3043.htm "Nutritional Information: DORITOS Toasted Corn Tortilla Chips"]</ref> and several generally short-lived or promotional flavors, such as Doritos [[Guacamole]].<ref>[http://www.taquitos.net/snacks.php?snack_code=1871 "Doritos Guacamole!"], ''taquitos.net''</ref><ref>https://www.youtube.com/watch?v=PgMyrXGmDhI &mdash; Doritos Guacamole TV commercial</ref>

==Quotes==

==Quotes==