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|Gaffes/staying on message

|Gaffes/staying on message

|[[Romney's 47 percent comment|47% of American don't pay income tax and won't vote for me]]<ref>{{cite news|url=http://www.csmonitor.com/USA/DC-Decoder/Decoder-Wire/2012/0920/Are-Romney-s-47-percent-comments-beginning-to-move-the-polls-video|title=Are Romney's '47 percent' comments beginning to move the polls?|work=Christian Science Monitor|accessdate=September 25, 2012}}</ref><ref>{{cite news|url=http://www.csmonitor.com/USA/Elections/President/2011/1212/Mitt-Romney-gaffes-11-times-the-button-down-candidate-should-have-buttoned-up/My-job-is-not-to-worry-about-those-people|title=Mitt Romney gaffes: 11 times the button-down candidate should have buttoned up|work=Christian Science Monitor|author= Linda Feldmann|accessdate=September 25, 2012}}</ref>/London Olympics not ready comment<ref>{{cite news|url=http://www.cnn.com/2012/07/27/politics/romney-london-troubles/index.html|title=Romney trip begins in shambles|work=CNN|author=Jim Acosta|date=July 27, 2012|accessdate=September 25, 2012}}</ref>

|[[Romney's 47 percent comment|47% of American don't pay income tax and won't vote for me]]<ref>{{cite news|url=http://www.csmonitor.com/USA/DC-Decoder/Decoder-Wire/2012/0920/Are-Romney-s-47-percent-comments-beginning-to-move-the-polls-video|title=Are Romney's '47 percent' comments beginning to move the polls?|work=Christian Science Monitor|accessdate=September 25, 2012}}</ref><ref>{{cite news|url=http://www.csmonitor.com/USA/Elections/President/2011/1212/Mitt-Romney-gaffes-11-times-the-button-down-candidate-should-have-buttoned-up/My-job-is-not-to-worry-about-those-people|title=Mitt Romney gaffes: 11 times the button-down candidate should have buttoned up|work=Christian Science Monitor|author= Linda Feldmann|accessdate=September 25, 2012}}</ref>/London Olympics not ready comment<ref>{{cite news|url=https://www.cnn.com/2012/07/27/politics/romney-london-troubles/index.html|title=Romney trip begins in shambles|work=CNN|author=Jim Acosta|date=July 27, 2012|accessdate=September 25, 2012}}</ref>

|"[[You didn't build that]]"

|"[[You didn't build that]]"

|Obama has a media covering up his gaffes any way they can, but Romney has better control of his message. Advantage to Romney.

|Obama has a media covering up his gaffes any way they can, but Romney has better control of his message. Advantage to Romney.

== History ==

== History ==

No incumbent has won reelection in the past 70 years with unemployment above 7.2%; reported unemployment is at 7.9% (and real unemployment much higher).<ref>The [[economy]] grew less than predicted in the first quarter, and "the last time the economy was this slow was in the last year of President [[George H.W. Bush]]’s one term in office" - '''''who then lost reelection'''''. [http://www.csmonitor.com/USA/Elections/President/2012/0427/GDP-report-puts-Obama-in-economic-gray-zone.-Will-Republicans-profit]  The September 7 labor report observed, "Just 63.5% of the working-age population was either employed or actively looking for work -- '''''a 30-year low'''''." [http://money.cnn.com/2012/09/07/news/economy/august-jobs-report/index.html]</ref>

No incumbent has won reelection in the past 70 years with unemployment above 7.2%; reported unemployment is at 7.9% (and real unemployment much higher).<ref>The [[economy]] grew less than predicted in the first quarter, and "the last time the economy was this slow was in the last year of President [[George H.W. Bush]]’s one term in office" - '''''who then lost reelection'''''. [http://www.csmonitor.com/USA/Elections/President/2012/0427/GDP-report-puts-Obama-in-economic-gray-zone.-Will-Republicans-profit]  The September 7 labor report observed, "Just 63.5% of the working-age population was either employed or actively looking for work -- '''''a 30-year low'''''." [https://money.cnn.com/2012/09/07/news/economy/august-jobs-report/index.html]</ref>

==Campaign strategy==

==Campaign strategy==

The [[Commission on Presidential Debates]] is sponsoring four debates.<ref name="announce2012">[http://www.debates.org/index.php?page=2012-2 "Commission on Presidential Debates Announces Sites, Dates, and Candidate Selection Criteria for 2012 General Election"], [[Commission on Presidential Debates]].</ref> Although many candidates will appear on the ballot in some states, the Commission is limiting participation in the debates to just candidates that appear on enough states to be mathematically eligible to win the presidency. Candidates also must gain at least 15% support in five national polls as of the date of determination, to be some time after [[Labor Day]] 2012.<ref>[http://www.debates.org/index.php?page=candidate-selection-process "2012 Candidate Selection Criteria"], Commission on Presidential Debates.</ref> The debates are:

The [[Commission on Presidential Debates]] is sponsoring four debates.<ref name="announce2012">[http://www.debates.org/index.php?page=2012-2 "Commission on Presidential Debates Announces Sites, Dates, and Candidate Selection Criteria for 2012 General Election"], [[Commission on Presidential Debates]].</ref> Although many candidates will appear on the ballot in some states, the Commission is limiting participation in the debates to just candidates that appear on enough states to be mathematically eligible to win the presidency. Candidates also must gain at least 15% support in five national polls as of the date of determination, to be some time after [[Labor Day]] 2012.<ref>[http://www.debates.org/index.php?page=candidate-selection-process "2012 Candidate Selection Criteria"], Commission on Presidential Debates.</ref> The debates are:

*Wednesday October 3: The first presidential debate took place at the [[University of Denver]] in [[Denver|Denver, Colorado]],<ref name="debates">{{cite web |url=http://decoded.nationaljournal.com/2011/10/fall-2012-presidential-debates.php |title=Fall 2012 Presidential Debates Set |work=National Journal |first=Kathy |last=Kiely |date=October 31, 2011| accessdate=October 12, 2012}}</ref> moderated by [[Jim Lehrer]]<ref name="moderators">Blake, Aaron (August 13, 2012) [http://www.washingtonpost.com/blogs/the-fix/post/presidential-debate-moderators-announced-crowley-is-first-woman-in-20-years/2012/08/13/0e327af6-e553-11e1-8f62-58260e3940a0_blog.html "Presidential debate moderators announced: Crowley is first woman in 20 years"], ''[[The Washington Post]]''. Retrieved October 12, 2012.</ref>

*Wednesday October 3: The first presidential debate took place at the [[University of Denver]] in [[Denver|Denver, Colorado]],<ref name="debates">{{cite web |url=http://decoded.nationaljournal.com/2011/10/fall-2012-presidential-debates.php |title=Fall 2012 Presidential Debates Set |work=National Journal |first=Kathy |last=Kiely |date=October 31, 2011| accessdate=October 12, 2012}}</ref> moderated by [[Jim Lehrer]]<ref name="moderators">Blake, Aaron (August 13, 2012) [https://www.washingtonpost.com/blogs/the-fix/post/presidential-debate-moderators-announced-crowley-is-first-woman-in-20-years/2012/08/13/0e327af6-e553-11e1-8f62-58260e3940a0_blog.html "Presidential debate moderators announced: Crowley is first woman in 20 years"], ''[[The Washington Post]]''. Retrieved October 12, 2012.</ref>

*Thursday October 11: The vice-presidential debate took place at [[Centre College]] in [[Danville, Kentucky]],<ref name="debates" /> moderated by [[Martha Raddatz]] of [[ABC News]]<ref name="moderators"/>

*Thursday October 11: The vice-presidential debate took place at [[Centre College]] in [[Danville, Kentucky]],<ref name="debates" /> moderated by [[Martha Raddatz]] of [[ABC News]]<ref name="moderators"/>

*Tuesday October 16: The second presidential debate (with a town-hall meeting format) took place at [[Hofstra University]] in [[Hempstead (village), New York|Hempstead, New York]].<ref name="debates" /> moderated by [[Candy Crowley]] of [[CNN]].<ref name="moderators"/><ref>Little, Morgan (July 25, 2012) [http://www.latimes.com/news/politics/la-pn-presidential-debate-formats-announced-feature-town-hall-20120725,0,7862238.story "Presidential debate formats announced, feature town hall"], ''[[Los Angeles Times]]''. Retrieved October 12, 2012.</ref>

*Tuesday October 16: The second presidential debate (with a town-hall meeting format) took place at [[Hofstra University]] in [[Hempstead (village), New York|Hempstead, New York]].<ref name="debates" /> moderated by [[Candy Crowley]] of [[CNN]].<ref name="moderators"/><ref>Little, Morgan (July 25, 2012) [http://www.latimes.com/news/politics/la-pn-presidential-debate-formats-announced-feature-town-hall-20120725,0,7862238.story "Presidential debate formats announced, feature town hall"], ''[[Los Angeles Times]]''. Retrieved October 12, 2012.</ref>

*Monday October 22: The third and final presidential debate on foreign policy took place at [[Lynn University]] in [[Boca Raton, Florida]],<ref name="debates" /> moderated by [[Bob Schieffer]] of [[CBS News]].<ref name="moderators"/>

*Monday October 22: The third and final presidential debate on foreign policy took place at [[Lynn University]] in [[Boca Raton, Florida]],<ref name="debates" /> moderated by [[Bob Schieffer]] of [[CBS News]].<ref name="moderators"/>

An independent presidential debate, sponsored by the [[Free and Equal Elections Foundation]] and moderated by former CNN host [[Larry King]], took place on October 23, 2012, at the Hilton Hotel in Chicago, Illinois. President Obama and Governor Romney declined invitations, while Johnson, Goode, Stein and Anderson participated.<ref>[http://www.washingtonpost.com/blogs/she-the-people/wp/2012/10/24/third-party-candidates-finally-get-their-own-presidential-debate/ Third-party candidates finally get their on presidential debate] washingtonpost.com, Groer, Annie</ref> A second independent debate took place on October 30 in Washington, D.C.<ref>[http://www.washingtonpost.com/blogs/election-2012/wp/2012/10/24/another-third-party-debate-in-the-works/ Another third-party debate in the works] washingtonpost.com, Hicks, Josh</ref>

An independent presidential debate, sponsored by the [[Free and Equal Elections Foundation]] and moderated by former CNN host [[Larry King]], took place on October 23, 2012, at the Hilton Hotel in Chicago, Illinois. President Obama and Governor Romney declined invitations, while Johnson, Goode, Stein and Anderson participated.<ref>[https://www.washingtonpost.com/blogs/she-the-people/wp/2012/10/24/third-party-candidates-finally-get-their-own-presidential-debate/ Third-party candidates finally get their on presidential debate] washingtonpost.com, Groer, Annie</ref> A second independent debate took place on October 30 in Washington, D.C.<ref>[https://www.washingtonpost.com/blogs/election-2012/wp/2012/10/24/another-third-party-debate-in-the-works/ Another third-party debate in the works] washingtonpost.com, Hicks, Josh</ref>

== Minor parties ==

== Minor parties ==