Changes

In 1957, Packard launched his career as an author and public speaker with his publication of the bestseller on [[advertising]], ''The Hidden Persuaders''. Among other aspects of advertising, the book discussed so-called "motivational research" or "depth psychology" advertising, attempts by advertisers to influence consumers on a subconscious level.<ref>http://www.answers.com/topic/vance-packard</ref> After the success of ''The Hidden Persuaders'' Packard went on to publish several other books, almost all of them dealing with sociological issues or social criticism.  

In 1957, Packard launched his career as an author and public speaker with his publication of the bestseller on [[advertising]], ''The Hidden Persuaders''. Among other aspects of advertising, the book discussed so-called "motivational research" or "depth psychology" advertising, attempts by advertisers to influence consumers on a subconscious level.<ref>http://www.answers.com/topic/vance-packard</ref> After the success of ''The Hidden Persuaders'' Packard went on to publish several other books, almost all of them dealing with sociological issues or social criticism.  

Packard died at the age of 82 in the hospital at Martha's Vineyard, Massachusetts.<ref>http://www.nytimes.com/1996/12/13/arts/vance-packard-82-challenger-of-consumerism-dies.html?src=pm</ref>

Packard died at the age of 82 in the hospital at Martha's Vineyard, Massachusetts.<ref>https://www.nytimes.com/1996/12/13/arts/vance-packard-82-challenger-of-consumerism-dies.html?src=pm</ref>

==Relevance Today==

==Relevance Today==

Some of Packard's other books, such as ''The Sexual Wilderness'' dealing with the upheaval in relationships due to the [[Sexual revolution]], address issues that are still discussed and debated today.

Some of Packard's other books, such as ''The Sexual Wilderness'' dealing with the upheaval in relationships due to the [[Sexual revolution]], address issues that are still discussed and debated today.

In 1994, David Horowitz published a biography of Vance Packard entitled ''Vance Packard and American Social Criticism'', suggesting Packard's continuing relevance.<ref>http://www.nytimes.com/1996/12/13/arts/vance-packard-82-challenger-of-consumerism-dies.html?pagewanted=2&src=pm</ref>

In 1994, David Horowitz published a biography of Vance Packard entitled ''Vance Packard and American Social Criticism'', suggesting Packard's continuing relevance.<ref>https://www.nytimes.com/1996/12/13/arts/vance-packard-82-challenger-of-consumerism-dies.html?pagewanted=2&src=pm</ref>

==Politics and Religion==

==Politics and Religion==