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The '''search engine manipulation effect''' (SEME) refers to the ability of digital content providers to offer suggestions in order to manipulate the users of those platforms.<ref>[http://www.pnas.org/content/112/33/E4512 The search engine manipulation effect (SEME) and its possible impact on the outcomes of elections]</ref>
Research into the search suggestion effect (SSE) has revealed that manipulation of suggestion and results has the potential to swing undecided voters by nearly 80%.<ref>[https://www.breitbart.com/tech/2018/04/24/exclusive-research-google-search-manipulation-can-swing-nearly-80-percent-undecided-voters/ EXCLUSIVE — Research: Google Search Manipulation Can Swing Nearly 80 Percent of Undecided Voters]</ref>
==References==
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==External links==
* [http://aibrt.org/index.php/research American Institute for Behavioral Research and Technology], research