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→Competition
===Competition===
===Competition===
[[Microsoft]] has been aggressively competing with Google for a larger share of the search market. Their latest effort, [[Bing]].com, is a "next generation" search service which has generated praise for its user interface and criticism for its speed and performance in comparison to Google and Yahoo.
[[Microsoft]] has been aggressively competing with Google for a larger share of the search market. Their latest effort, [[Bing]].com, is a "next generation" search service which has generated praise for its user interface and criticism for its speed and performance in comparison to Google and Yahoo.
Other potential competitors, such as [[Apple]], have chosen to keep Google as its default search provider. In return, Apple received $9 billion dollars.<ref>[https://9to5mac.com/2018/09/28/google-paying-apple-9-billion-default-seach-engine/ Google reportedly paying Apple $9 billion to remain default search engine in Safari on iOS]</ref> That amount will increase to $12 billion in 2019.<ref>[http://fortune.com/2018/09/29/google-apple-safari-search-engine/ Google reportedly paying Apple $9 billion to remain default search engine in Safari on iOS]</ref>
==Secular Progressive Culture==
==Secular Progressive Culture==