== The consequences of lack of universal standards of right and wrong ==
== The consequences of lack of universal standards of right and wrong ==
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When people are no longer guided by universal standards of right or wrong, they have nothing more reliable than their own feelings to guide them. When people are operating primarily on the basis of feelings and emotions, they are wide open to every sort of imaginable [[psychological manipulation]]. This is then misused by modern [[marketing]] techniques that do not operate through appeal to reason but by directly targeting the emotions.<ref name="Kupelian2005">{{cite book |title=The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom |author=David Kupelian |publisher=WND Books |year=2005 |pages=99 |isbn=978-1-58182-459-9 |url=https://books.google.no/books?id=kQpXAAAAYAAJ}}</ref>
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When people are no longer guided by universal standards of right or wrong, they have nothing more reliable than their own ''feelings'' to guide them. When people are operating primarily on the basis of ''feelings'' and ''emotions'', they are wide open to every sort of imaginable [[psychological manipulation]]. This is then misused by modern [[marketing]] techniques that do not operate through ''appeal to reason'' but by directly targeting the ''emotions''.<ref name="Kupelian2005">{{cite book |title=The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom |author=David Kupelian |publisher=WND Books |year=2005 |pages=99 |isbn=978-1-58182-459-9 |url=https://books.google.no/books?id=kQpXAAAAYAAJ}}</ref>
Sometimes people's thinking is so influenced by their ''emotions'' that their thinking is neither ''logical'' nor ''truthful''. At those times, they "''can't think straight''," and '''irrational beliefs''' may form the basis for their ''choices'' and ''decisions''. Those irrational beliefs however may be challenged by [[Assertiveness|assertive thinking]]. Assertive thinking seeks the truth by trying to determine what is ''unreasonable'', ''illogical'', or ''absurd'', and then leads to rejecting those thoughts marked by such traits.<ref>{{cite book |title=Speaking the Truth in Love |author=Ruth N. Koch & Kenneth C. Haugk |publisher=Stephen Ministries |place=St. Louis, Missouri |year=1992 |chapter=2. The Assertive Life-style |pages=33 |isbn=978-09633-83112 |url=https://books.google.com/books?id=5QkHVGig2q4C |quote=Thoughts Sometimes Come First, Then Feelings ... Thoughts Can Modify Feelings ... Assertive Thinking Focuses on the Truth ... Assertive Thinking Identifies and Challenges Irrational Beliefs}}</ref>
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== Character disturbance is associated with rejection of assertive thinking ==
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[[Disturbed character]]s, whose aggressive behavior is characterized by stubborn rejection of exerting assertive skills, often claim that some ''person'' or ''circumstance'' made them do what they did instead of acknowledging that they had a ''choice'' about how to respond to the situation and failed to choose wisely.<ref>{{cite web |title=Playing the Blame Game as a Manipulation Tactic |author=George Simon |publisher=CounsellingResource |date=27 Feb 2009 |url=https://counsellingresource.com/features/2009/02/27/blame-game/ |accessdate=21 Nov 2018}}</ref> Hardened heads who persist in their defiance and [[pride]]; whatever is preached or said to them, they will not listen; when they are reproved, in order that they may learn to know themselves and amend, they become ''mad'' and ''foolish'' so as to fairly merit wrath.<ref>{{cite web |title=The Large Catechism |author=Martin Luther |chapter=The Ten Commandments The First Commandment. Thou shalt have no other gods before Me. |url=http://bookofconcord.org/lc-3-tencommandments.php#para38 |accessdate=21 Nov 2018}}</ref>