Changes

::I don't get why you're so bothered by this. No amount of evidence to the contrary is ever going to remove "drinking the Kool-Aid" from common parlance. Let's imagine some top-notch research reveals Caesar was actually assassinated on 16th March. No-one's going to abandon "Beware the Ides of March", are they? [[User:JohnZ|JohnZ]] ([[User talk:JohnZ|talk]]) 16:07, 31 January 2019 (EST)

::I don't get why you're so bothered by this. No amount of evidence to the contrary is ever going to remove "drinking the Kool-Aid" from common parlance. Let's imagine some top-notch research reveals Caesar was actually assassinated on 16th March. No-one's going to abandon "Beware the Ides of March", are they? [[User:JohnZ|JohnZ]] ([[User talk:JohnZ|talk]]) 16:07, 31 January 2019 (EST)

:::Here's my theory: this occurred before the 1980 Chicago Tylenol-cyanide scare and the 1984 [https://www.upi.com/Archives/1984/07/24/Workmen-today-dismantled-McDonalds-trademark-Golden-Arches-at-the/5236459489600/ San Ysidro McDonald's massacre]. In the later two events, Tylenol and McDonald's took immediate steps to protect their name brand, probably based on the experience of Kool-Aid. This has been often discussed in marketing and advertising publications and business schools since. Even journalism has been affected. When similar events have occurred in recent decades, new organizations are careful not to offend sponsors or potential advertisers by citing name brands in horrific stories, kinda the same way they don't identify the race of a person in a horrific crime. [[User:RobSmith|RobS]]^{[[User talk:RobSmith|''Deep Six the Deep State!'']]} 16:23, 31 January 2019 (EST)

:::Here's my theory: this occurred before the 1980 Chicago Tylenol-cyanide scare and the 1984 [https://www.upi.com/Archives/1984/07/24/Workmen-today-dismantled-McDonalds-trademark-Golden-Arches-at-the/5236459489600/ San Ysidro McDonald's massacre]. In the later two events, Tylenol and McDonald's took immediate steps to protect their name brand, probably based on the experience of Kool-Aid. This has been often discussed in marketing and advertising publications and business schools since. Even journalism has been affected. When similar events have occurred in recent decades, new organizations are careful not to offend sponsors or potential advertisers by citing name brands in horrific stories, kinda the same way they don't identify the race of a person in a horrific crime. [[User:RobSmith|RobS]]^{[[User talk:RobSmith|''Deep Six the Deep State!'']]} 16:23, 31 January 2019 (EST)

:::IOW, a company spends millions to build up public trust in a namebrand, and has it wiped out in a moment by a single nutcase and sensationalizing media trying scoop headlines, even when the headlines destroy one of their own sponsors. [[User:RobSmith|RobS]]^{[[User talk:RobSmith|''Deep Six the Deep State!'']]} 16:32, 31 January 2019 (EST)

:::IOW, a company spends millions to build up public trust in a namebrand, and has it wiped out in a moment by a single nutcase and a sensationalizing media trying scoop headlines, even when the headlines destroy one of their own sponsors. [[User:RobSmith|RobS]]^{[[User talk:RobSmith|''Deep Six the Deep State!'']]} 16:32, 31 January 2019 (EST)