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| | ::::I see where you're coming from, but the " bother" is the MSM. Every time this subject comes up, they have got to stress the Flavorade. [[User:Karajou|Karajou]] ([[User talk:Karajou|talk]]) 16:53, 31 January 2019 (EST) | | ::::I see where you're coming from, but the " bother" is the MSM. Every time this subject comes up, they have got to stress the Flavorade. [[User:Karajou|Karajou]] ([[User talk:Karajou|talk]]) 16:53, 31 January 2019 (EST) |
| | :::::MSM fears lawsuits from the Kool-Aid company for slander and defamation, which Kool-Aid can evidently prove is true. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 17:00, 31 January 2019 (EST) | | :::::MSM fears lawsuits from the Kool-Aid company for slander and defamation, which Kool-Aid can evidently prove is true. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 17:00, 31 January 2019 (EST) |
| − | :::::General Motors for example, owns the trademark to Chevrolet, Chevy, GMC, and even "Jimmy.' Coca-Cola owns the trademark to "Coke." These companies guard their trademark and advertising investment jealously (Remember how Howard Johnson refused to sell you a "coke" until you specifically asked for a Howard Johnson Cola). The owner and inventor of the mechanical staircase refused to trademark his invention, thinking his contribution to humanity - the Escalator - would become a household word. Otis Elevator, a company 10 times Escalator's size, soon started manufacturing its own 'Escalator' and pit the Escalator company out of business. | + | :::::General Motors for example, owns the trademark to Chevrolet, Chevy, GMC, and even "Jimmy.' Coca-Cola owns the trademark to "Coke." These companies guard their trademark and advertising investment jealously (Remember how Howard Johnson refused to sell you a "coke" until you specifically asked for a Howard Johnson Cola). The owner and inventor of the mechanical staircase refused to trademark his invention, thinking his contribution to humanity - the Escalator - would become a household word. Otis Elevator, a company 10 times Escalator's size, soon started manufacturing its own 'Escalator' and put the Escalator company out of business. |
| | :::::Millions of dollars are at stake, and harm to a tradename reputation results in damages. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 17:23, 31 January 2019 (EST) | | :::::Millions of dollars are at stake, and harm to a tradename reputation results in damages. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 17:23, 31 January 2019 (EST) |
| | :::Here's my theory: this occurred before the 1980 Chicago Tylenol-cyanide scare and the 1984 [https://www.upi.com/Archives/1984/07/24/Workmen-today-dismantled-McDonalds-trademark-Golden-Arches-at-the/5236459489600/ San Ysidro McDonald's massacre]. In the later two events, Tylenol and McDonald's took immediate steps to protect their name brand, probably based on the experience of Kool-Aid. This has been often discussed in marketing and advertising publications and business schools since. Even journalism has been affected. When similar events have occurred in recent decades, new organizations are careful not to offend sponsors or potential advertisers by citing name brands in horrific stories, kinda the same way they don't identify the race of a person in a horrific crime. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 16:23, 31 January 2019 (EST) | | :::Here's my theory: this occurred before the 1980 Chicago Tylenol-cyanide scare and the 1984 [https://www.upi.com/Archives/1984/07/24/Workmen-today-dismantled-McDonalds-trademark-Golden-Arches-at-the/5236459489600/ San Ysidro McDonald's massacre]. In the later two events, Tylenol and McDonald's took immediate steps to protect their name brand, probably based on the experience of Kool-Aid. This has been often discussed in marketing and advertising publications and business schools since. Even journalism has been affected. When similar events have occurred in recent decades, new organizations are careful not to offend sponsors or potential advertisers by citing name brands in horrific stories, kinda the same way they don't identify the race of a person in a horrific crime. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 16:23, 31 January 2019 (EST) |
| | :::IOW, a company spends millions to build up public trust in a namebrand, and has it wiped out in a moment by a single nutcase and a sensationalizing media trying scoop headlines, even when the headlines destroy one of their own sponsors. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 16:32, 31 January 2019 (EST) | | :::IOW, a company spends millions to build up public trust in a namebrand, and has it wiped out in a moment by a single nutcase and a sensationalizing media trying scoop headlines, even when the headlines destroy one of their own sponsors. [[User:RobSmith|RobS]]<sup>[[User talk:RobSmith|''Deep Six the Deep State!'']]</sup> 16:32, 31 January 2019 (EST) |