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'''''The Innovator's Dilemma''''' is a book about "disruptive technologies that ... cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies."<ref name=amazon>[http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996 Amazon]</ref>
'''''The Innovator's Dilemma''''' is a book about "disruptive technologies that ... cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies."<ref name=amazon>[https://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996 Amazon]</ref>
The author "suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs."<ref name=amazon />
The author "suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs."<ref name=amazon />