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In 1976, Ranchino attributed the Democratic presidential nomination of former Governor [[Jimmy Carter]] of [[Georgia]] to Carter's young pollster, [[Patrick Caddell]], who advised the candidate to accent the "trust factor," rather than highlighting various temporary campaign issues. Ranchino called his fellow pollster Caddell "the best in the country."<ref>''The Blytheville, Arkansas, Courier News,'' June 11, 1976, p. 3.</ref>​
 
In 1976, Ranchino attributed the Democratic presidential nomination of former Governor [[Jimmy Carter]] of [[Georgia]] to Carter's young pollster, [[Patrick Caddell]], who advised the candidate to accent the "trust factor," rather than highlighting various temporary campaign issues. Ranchino called his fellow pollster Caddell "the best in the country."<ref>''The Blytheville, Arkansas, Courier News,'' June 11, 1976, p. 3.</ref>​
 
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In September 1977, the cover of the ''Arkansas Times'' news magazine carried an article by Ranchino, "The Arkansas of the '70s: The Good Ole Boy Ain't Whut He Used to Be," which reflects on the increasing use of [[marijuana]], pre-marital sexual relations, and unfaithfulness to marriage vows "becoming more the rule than the exception".<ref>Jim Ranchino, "The Arkansas of the '70s: The Good Ole Boy Ain't Whut He Used to Be." ''Arkansas Times,'' September 1977, p. 40.</ref> The article was published at the height of [[Anita Bryant]]'s "Save the Children" campaign against [[homosexual]] rights in [[Miami]], [[Florida]]. Ranchino wrote that many in Arkansas had by the late 1970s already been viewing the decline of family values with growing anxiety.<ref>{{cite web|url=https://www.scribd.com/doc/22315057/A-Crime-Unfit-to-Be-Named|author=W. Brock Thompson|title="Crime Unfit to be Named: Arkansas and Sodomy|publisher=''Arkansas Historical Quarterly'' (Autumn 2002), p. 263-264|accessdate=September 1, 2013}}</ref>​
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In September 1977, the cover of the ''Arkansas Times'' news magazine carried an article by Ranchino, "The Arkansas of the '70s: The Good Ole Boy Ain't Whut He Used to Be," which reflects on the increasing use of [[marijuana]], pre-marital sexual relations, and unfaithfulness to marriage vows "becoming more the rule than the exception".<ref>Jim Ranchino, "The Arkansas of the '70s: The Good Ole Boy Ain't Whut He Used to Be." ''Arkansas Times,'' September 1977, p. 40.</ref> The article was published at the height of [[Anita Bryant]]'s "Save the Children" campaign against [[homosexual]] rights in [[Miami]], [[Florida]]. Ranchino wrote that many in Arkansas had by the late 1970s already been viewing the decline of family values with growing anxiety.<ref>{{cite web|url=https://www.scribd.com/doc/22315057/A-Crime-Unfit-to-Be-Named|author=W. Brock Thompson|title="Crime Unfit to be Named: Arkansas and Sodomy|publisher=''Arkansas Historical Quarterly'' (Autumn 2002), p. 263-264|accessdate=September 1, 2013}}</ref>
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==Death and aftermath==​
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==Death and aftermath==
 
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Ranchino had no inclination of his sudden death. He had done election commentary for KATV since 1972. He leased a private plane to take him out of state as soon as his assignment for KATV had been completed. Ranchino had worked as a pollster on a campaign and wanted to be there for the final counting of the votes.<ref name=rnelson/> Claudia Riley, widow of Lieutenant Governor Bob Riley, whose home in Arkadelphia had been a meeting place for many of the state's rising Democratic politicians,  called Ranchino prior to his death "a bright star on the horizon."<ref>{{cite web|url=https://www.pbs.org/wgbh/pages/frontline/shows/arkansas/interviews/riley.html|title=''Frontline''|publisher=[[Public Broadcasting Service]]|accessdate=September 1, 2013}}</ref>​
 
Ranchino had no inclination of his sudden death. He had done election commentary for KATV since 1972. He leased a private plane to take him out of state as soon as his assignment for KATV had been completed. Ranchino had worked as a pollster on a campaign and wanted to be there for the final counting of the votes.<ref name=rnelson/> Claudia Riley, widow of Lieutenant Governor Bob Riley, whose home in Arkadelphia had been a meeting place for many of the state's rising Democratic politicians,  called Ranchino prior to his death "a bright star on the horizon."<ref>{{cite web|url=https://www.pbs.org/wgbh/pages/frontline/shows/arkansas/interviews/riley.html|title=''Frontline''|publisher=[[Public Broadcasting Service]]|accessdate=September 1, 2013}}</ref>​
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[[Category:Arkansas]]​
 
[[Category:Arkansas]]​
 
[[Category:Illinois]]​
 
[[Category:Illinois]]​
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[[Category:Political scientists]]​
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[[Category:Political consultants]]​
   
[[Category:Democrats]]​
 
[[Category:Democrats]]​
 
[[Category:Liberals]]
 
[[Category:Liberals]]
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