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Though Crichton and Bush were both defeated, the latter ran a stronger race against Yarborough than Crichton managed against Connally. Yarborough and Connally were sharp intra-party rivals at the time. Final results showed Connally with 1,877,793 votes (73.8 percent) to Crichton's 661,675 (26 percent). Crichton did, however, outpoll the tally amassed by the next Republican candidate against Connally in 1966, Thomas Everton Kennerly, Sr. (1903–2000), of Houston, by more than 300,000 votes in a lower-turnout election.<ref>''Congressional Quarterly's Guide to U.S. Elections,'' Texas governorship.</ref> Kennerly ran unsuccessfully in 1964 for a seat on the [[Texas Supreme Court]]. ​

Though Crichton and Bush were both defeated, the latter ran a stronger race against Yarborough than Crichton managed against Connally. Yarborough and Connally were sharp intra-party rivals at the time. Final results showed Connally with 1,877,793 votes (73.8 percent) to Crichton's 661,675 (26 percent). Crichton did, however, outpoll the tally amassed by the next Republican candidate against Connally in 1966, Thomas Everton Kennerly, Sr. (1903–2000), of Houston, by more than 300,000 votes in a lower-turnout election.<ref>''Congressional Quarterly's Guide to U.S. Elections,'' Texas governorship.</ref> Kennerly ran unsuccessfully in 1964 for a seat on the [[Texas Supreme Court]]. ​

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Crichton wrote a book, ''The Republican-Democrat Political Campaigns in Texas in 1964,'' which among other topics discusses the split at the 1964 convention between the partisans of  Goldwater and [[New Yor]] Governor [[Nelson A. Rockefeller]] and the last-minute attempt by William Warren Scranton (1917-2013) of [[Pennsylvania]] to bridge the differences. Crichton and Bush supported the eventual nominee, Goldwater, the U.S. senator from [[Arizona]] who lost Texas by a wide margin to native son Lyndon Johnson.<ref>{{cite book|url=http://www.flipkart.com/book/republican-democrat-political-campaigns-jack/1418425745|title=The Republican-Democrat Political Campaigns: In Texas in 1964|publisher=flipkart.com|accessdate=April 9, 2010}}</ref> Crichton went to a summer meeting in Hershey, Pennsylvania, having flown on the private jet of [[Winthrop Rockefeller]], then the [[Moderate Republican]] gubernatorial nominee against [[Orval E. Faubus]] in [[Arkansas]].<ref>Crichton, p. 27.</ref>​

Crichton wrote a book, ''The Republican-Democrat Political Campaigns in Texas in 1964,'' which among other topics discusses the split at the 1964 convention between the partisans of  Goldwater and [[New York]] Governor [[Nelson A. Rockefeller]] and the last-minute attempt by William Warren Scranton (1917-2013) of [[Pennsylvania]] to bridge the differences. Crichton and Bush supported the eventual nominee, Goldwater, the U.S. senator from [[Arizona]] who lost Texas by a wide margin to native son Lyndon Johnson.<ref>{{cite book|url=http://www.flipkart.com/book/republican-democrat-political-campaigns-jack/1418425745|title=The Republican-Democrat Political Campaigns: In Texas in 1964|publisher=flipkart.com|accessdate=April 9, 2010}}</ref> Crichton went to a summer meeting in Hershey, Pennsylvania, having flown on the private jet of [[Winthrop Rockefeller]], then the [[Moderate Republican]] gubernatorial nominee against [[Orval E. Faubus]] in [[Arkansas]].<ref>Crichton, p. 27.</ref>​

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In [[Amarillo]], Crichton was accompanied in a campaign appearanced by [[actor]] [[Clint Walker]], former star of the [[ABC|American Broadcasting Company] [[television]] series, ''Cheyenne'' (1955-1963), who had once lived in Brownwood, Texas.<ref name="Crichton, p. 37.">Crichton, p. 37</ref> Though he addressed some  large audiences during the campaign, in [[Muleshoe, Texas|Muleshoe]] in [[Bailey County, Texas|Bailey County]] in West Texas Crichton spoke from the back of a wagon to only five people plus a stray dog.<ref name="Crichton, p. 37."/>​

In [[Amarillo]], Crichton was accompanied in a campaign appearanced by [[actor]] [[Clint Walker]], former star of the [[ABC|American Broadcasting Company] [[television]] series, ''Cheyenne'' (1955-1963), who had once lived in Brownwood, Texas.<ref name="Crichton, p. 37.">Crichton, p. 37</ref> Though he addressed some  large audiences during the campaign, in Muleshoe in Bailey County in West Texas Crichton spoke from the back of a wagon to only five people plus a stray dog.<ref name="Crichton, p. 37."/>​

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Crichton noted that in 1964 he had spent $65,000 on his race, the majority for five hundred billboards to promote his name identification. He also depended heavily on local television and [[newspaper]] coverage in the cities that he visited.<ref>Crichton, p. 34.</ref> About half of Crichton's spending was from his personal funds. Crichton's expenditures averaged ten cents for each vote received, whereas the losing 2002 gubernatorial candidate, Democrat Tony Sanchez of [[Laredo]], spent $10 per vote, having disbursed $20 million in his campaign against [[Rick Perry]].<ref>Crichton, pp. 56, 59.</ref>​

Crichton noted that in 1964 he had spent $65,000 on his race, the majority for five hundred billboards to promote his name identification. He also depended heavily on local television and [[newspaper]] coverage in the cities that he visited.<ref>Crichton, p. 34.</ref> About half of Crichton's spending was from his personal funds. Crichton's expenditures averaged ten cents for each vote received, whereas the losing 2002 gubernatorial candidate, Democrat Tony Sanchez of [[Laredo]], spent $10 per vote, having disbursed $20 million in his campaign against [[Rick Perry]].<ref>Crichton, pp. 56, 59.</ref>​

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Crichton was president of Nafco Oil and Gas and owned Dorchester Gas Producing Company.<ref>http://www.aggienetwork.com/tribute/index/37-11/</ref>​

Crichton was president of Nafco Oil and Gas and owned Dorchester Gas Producing Company.<ref>http://www.aggienetwork.com/tribute/index/37-11/</ref>​

He was the president of the Dallas Petroleum Engineers Club and a director of Florida Gas Company, Clark Oil and Refining, Whitehall Corporation, Transco Energy, and the Consolidated Development Corporation.<ref name=spartacus/> In 1965, he wrote another book, ''The Dynamic Natural Gas Industry'', published by the [[University of Oklahoma]] Press in Norman,  [[Oklahoma]].<ref>Crichton, p. 79.</ref> ​

He was the president of the Dallas Petroleum Engineers Club and a director of Florida Gas Company, Clark Oil and Refining, Whitehall Corporation, Transco Energy, and the Consolidated Development Corporation.<ref name=spartacus/> In 1965, he wrote another book, ''The Dynamic Natural Gas Industry,'' published by the [[University of Oklahoma]] Press in Norman,  [[Oklahoma]].<ref>Crichton, p. 79.</ref> ​

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Crichton died in Dallas of complications from [[cancer]] at the age of ninety-one. Crichton and his wife, the former Marilyn Berry (1927-2010), a native of [[Kansas]].<ref>{{cite web|url=https://www.ancestry.com/search/?name=Marilyn+Berry_Crichton&event=_dallas-dallas-texas-usa_76758|title=Marilyn Berry Crichton|publisher=Ancestry.com|accessdate=September 4, 2019}}</ref> The couple had two daughters, Catherine C. Morris (born 1955) and husband Craig Allen Morris (born 1954) and Anne C. Crews (born 1953) and husband Kyle W. Crews (born 1955). Anne was formerly an assistant press secretary in the first administration from 1979 to 1983 of [[Bill Clements]], the first Republican governor of Texas since [[Reconstruction]]. Crichton also had a surviving sister, Frances "Dinks" Atkinson (1913-2015) of Shreveport, and two grandchildren, one of whom, John Crichton Morris, is named for his grandfather.<ref name=tamu/>​

Crichton died in Dallas of complications from [[cancer]] at the age of ninety-one. Crichton and his wife, the former Marilyn Berry (1927-2010), a native of [[Kansas]].<ref>{{cite web|url=https://www.ancestry.com/search/?name=Marilyn+Berry_Crichton&event=_dallas-dallas-texas-usa_76758|title=Marilyn Berry Crichton|publisher=Ancestry.com|accessdate=September 4, 2019}}</ref> The couple had two daughters, Catherine C. Morris (born 1955) and husband Craig Allen Morris (born 1954) and Anne C. Crews (born 1953) and husband Kyle W. Crews (born 1955). Anne was formerly an assistant press secretary in the first administration from 1979 to 1983 of [[Bill Clements]], the first Republican governor of Texas since [[Reconstruction]]. Crichton also had a surviving sister, Frances "Dinks" Atkinson (1913-2015) of Shreveport, and two grandchildren, one of whom, John Crichton Morris, is named for his grandfather.<ref name=tamu/>​

In his short memoir, Crichton describes his political legacy:​

In his short memoir, Crichton describes his political legacy:​

<blockquote>

<blockquote>

Although I lost to a popular governor with his arm in a sling from the Kennedy tragedy, I think I was successful in helping to establish the Republican Party . . . to make Texas a two-party state. I met and made friends with some wonderful people who shared my views. An example; twenty years after the election I was in an airport in [[Baltimore, Maryland|Baltimore]], and an elderly lady came up to me and said, 'I was your precinct chairman in [[Brownsville, Texas|Brownsville]], and I'll always be grateful for your effort in the 1964 election.' Such an appreciation made my efforts in 1964 worthwhile.<ref>Crichton, p. 50.</ref>​</blockquote>

Although I lost to a popular governor with his arm in a sling from the Kennedy tragedy, I think I was successful in helping to establish the Republican Party . . . to make Texas a two-party state. I met and made friends with some wonderful people who shared my views. An example; twenty years after the election I was in an airport in [[Baltimore, Maryland|Baltimore]], and an elderly lady came up to me and said, "I was your precinct chairman in [[Brownsville]], and I'll always be grateful for your effort in the 1964 election." Such an appreciation made my efforts in 1964 worthwhile.<ref>Crichton, p. 50.</ref>​</blockquote>

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Crichton recalled how 1964 brought two new names to national political prominence, [[Ronald W. Reagan]], who gave the celebrated television speech for Goldwater on October 27, 1964, and George H. W. Bush, though defeated in the first of two Senate bids later became Reagan's [[Vice President of the United States|vice president]] and presidential successor. He continued: "The  election also established the foundation of the Republican Party in Texas under then state chairman Peter O'Donnell's leadership, and the voters were shown qualified candidates who stood for conservative principles. The influx into Texas by Republicans from other states who shared these principles finally led to the Republican Party controlling both the [state] House and Senate in 2003."<ref>Crichton, pp. 48-49.</ref>​

Crichton recalled how 1964 brought two new names to national political prominence, [[Ronald W. Reagan]], who gave the celebrated television speech for Goldwater on October 27, 1964, and George H. W. Bush, though defeated in the first of two Senate bids later became Reagan's [[Vice President of the United States|vice president]] and presidential successor. He continued: "The  election also established the foundation of the Republican Party in Texas under then state chairman Peter O'Donnell's leadership, and the voters were shown qualified candidates who stood for conservative principles. The influx into Texas by Republicans from other states who shared these principles finally led to the Republican Party controlling both the [state] House and Senate in 2003."<ref>Crichton, pp. 48-49.</ref>​