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[[File:Richard Dawkins 2015.jpg|thumbnail|200px|right|[[Richard Dawkins]] ]]

[[File:Richard Dawkins Cooper Union.jpg|thumbnail|200px|right|[[Richard Dawkins]] ]]

A '''Meme''' is a term used to describe the spread and modification of [[idea]]s in a selection and [[reproduction]] context. [[Richard Dawkins]] coined the term and the concept of a meme, in his book, "The Selfish Gene", and expanded on his theory in "The God Delusion" <ref>Dawkins, Richard (1989), The Selfish Gene (2 ed.), Oxford University Press, p. 192, ISBN 0-19-286092-5,</ref> Memes are sometimes compared to viruses as an analogy, in that ideas pass to new people from those who already have that idea ("transmission"), and that they will also change over time to become more effective at catching people's attention and remaining in their mind. This is because someone who contacts the idea but doesn't like it is unlikely to spread the idea to others, so the easily transmitted ideas spread further.  

A '''Meme''' is a term used to describe the spread and modification of [[idea]]s in a selection and [[reproduction]] context. [[Richard Dawkins]] coined the term and the concept of a meme, in his book, "The Selfish Gene", and expanded on his theory in "The God Delusion" <ref>Dawkins, Richard (1989), The Selfish Gene (2 ed.), Oxford University Press, p. 192, ISBN 0-19-286092-5,</ref> Memes are sometimes compared to viruses as an analogy, in that ideas pass to new people from those who already have that idea ("transmission"), and that they will also change over time to become more effective at catching people's attention and remaining in their mind. This is because someone who contacts the idea but doesn't like it is unlikely to spread the idea to others, so the easily transmitted ideas spread further.