| | Born in [[New York City]], Larom's father was a prominent [[business]]man. It was at first assumed that Larry also would become an urban merchant. However, Larom attended [[Buffalo Bill]]’s Wild West Show in [[Madison Square Garden]] in 1909, and that experience inspired him to travel to Cody in northwestern Wyoming the following year for a summer vacation on Jim McLaughlin’s Valley Home Ranch. After three more summer visits there, he decided to become a dude rancher. He persuaded a fellow New Yorker, Winthrop Brooks, to become his partner in the purchase and operation of Valley Ranch on the south fork of the Shoshone River. Larom and Brooks, scions of wealthy New York families and educated at [[Princeton University]], had an advantage in selling the concept of a dude ranch vacation to members of their social class. In a few years Brooks left the partnership and was later the president of Brooks Brothers men's clothier from 1935 to 1946.<ref name=review/> | | Born in [[New York City]], Larom's father was a prominent [[business]]man. It was at first assumed that Larry also would become an urban merchant. However, Larom attended [[Buffalo Bill]]’s Wild West Show in [[Madison Square Garden]] in 1909, and that experience inspired him to travel to Cody in northwestern Wyoming the following year for a summer vacation on Jim McLaughlin’s Valley Home Ranch. After three more summer visits there, he decided to become a dude rancher. He persuaded a fellow New Yorker, Winthrop Brooks, to become his partner in the purchase and operation of Valley Ranch on the south fork of the Shoshone River. Larom and Brooks, scions of wealthy New York families and educated at [[Princeton University]], had an advantage in selling the concept of a dude ranch vacation to members of their social class. In a few years Brooks left the partnership and was later the president of Brooks Brothers men's clothier from 1935 to 1946.<ref name=review/> |
| | Larom recruited ranch guests by advertising among the East Coast elite. Each guest was required to be of the [[Christian]] faith, make advanced reservations, and furnish references. [[Jew]]s, then excluded from ''The New York Social Register,'' were not invited to Valley Ranch," which functioned like a self-contained community. Pack trips into the mountains acquainted the guests with the scenery and a plentiful supply of elk, bison, and deer.<ref name=review>Billy Hathorn, Review of ''Dude Ranching in the Yellowstone Country: Larry Larom and Valley Ranch, 1915-1969" by W. Hudson Kensel, ''South Dakota History,'' Vol. 41, No. 4, pp. 458, 460.</ref> | | Larom recruited ranch guests by advertising among the East Coast elite. Each guest was required to be of the [[Christian]] faith, make advanced reservations, and furnish references. [[Jew]]s, then excluded from ''The New York Social Register,'' were not invited to Valley Ranch," which functioned like a self-contained community. Pack trips into the mountains acquainted the guests with the scenery and a plentiful supply of elk, bison, and deer.<ref name=review>Billy Hathorn, Review of ''Dude Ranching in the Yellowstone Country: Larry Larom and Valley Ranch, 1915-1969" by W. Hudson Kensel, ''South Dakota History,'' Vol. 41, No. 4, pp. 458, 460.</ref> |