If Anthony sells only three widgets at $9, then that is four less than what a competitive market would sell. The social cost is the sum of (P-MC) over each of the withheld units, noting that the social cost for each withheld unit is different because the unit goes unsold at a different P. | If Anthony sells only three widgets at $9, then that is four less than what a competitive market would sell. The social cost is the sum of (P-MC) over each of the withheld units, noting that the social cost for each withheld unit is different because the unit goes unsold at a different P. |