| | By the time he sought reelection as Mayor-President, Simpson's political fortunes had plummeted. In addition to Holden, five other opponents filed for the office. Holden led in the primary with 39,470 (35.1 percent) to Simpson’s 38,206 (33.9 percent).<ref>Louisiana Secretary of State, Election Returns, September 18, 2004.</ref> In the general election, Holden unseated Simpson, 94,802 (53.9 percent) to 81,142 (46.1 percent). This time, Simpson trailed the second President Bush, who won a second term in office, by 18,801 ballots in East Baton Rouge Parish.<ref>Louisiana Secretary of State, Election Returns, November 2, 2004.</ref> | | By the time he sought reelection as Mayor-President, Simpson's political fortunes had plummeted. In addition to Holden, five other opponents filed for the office. Holden led in the primary with 39,470 (35.1 percent) to Simpson’s 38,206 (33.9 percent).<ref>Louisiana Secretary of State, Election Returns, September 18, 2004.</ref> In the general election, Holden unseated Simpson, 94,802 (53.9 percent) to 81,142 (46.1 percent). This time, Simpson trailed the second President Bush, who won a second term in office, by 18,801 ballots in East Baton Rouge Parish.<ref>Louisiana Secretary of State, Election Returns, November 2, 2004.</ref> |