Changes

In 1964, the  Republican businessman Floyd O. Crawford (1907-1995) of Baton Rouge, formerly from [[Illinois]], ran a stronger race than had Dillemuth. However, Crawford too was defeated, 48,715 votes (37.1 percent) to Morrison's 82,686 (62.9 percent). Crawford was aided by the presence of [[Barry Goldwater]] at the top of the [[Republican Party|GOP]] ticket, and he won majorities in three parishes near Baton Rouge, East Feliciana, West Feliciana, and St. Helena . Crawford won those parishes a year prior to adoption of the pivotal [[Voting Rights Act]] of 1965, which would thereafter turn all three of those predominantly [[African-American]] parishes into Democratic strongholds.

In 1964, the  Republican businessman Floyd O. Crawford (1907-1995) of Baton Rouge, formerly from [[Illinois]], ran a stronger race than had Dillemuth. However, Crawford too was defeated, 48,715 votes (37.1 percent) to Morrison's 82,686 (62.9 percent). Crawford was aided by the presence of [[Barry Goldwater]] at the top of the [[Republican Party|GOP]] ticket, and he won majorities in three parishes near Baton Rouge, East Feliciana, West Feliciana, and St. Helena . Crawford won those parishes a year prior to adoption of the pivotal [[Voting Rights Act]] of 1965, which would thereafter turn all three of those predominantly [[African-American]] parishes into Democratic strongholds.

Crawford's modest but burgeoning support may have encouraged stronger opposition to Morrison to emerge in 1966. Another factor was Morrison's support of the aforementioned Voting Rights Act, followed by a so-called "backlash" of new white registrants who in some cases neutralized the effect of increased voting registration by blacks.<ref>{{cite web|url=http://www.time.com/time/magazine/article/0,9171,842857-1,00.html|title=The Turning Point|publisher=''[[Time Magazine]]''|date=October 7, 1966|accessed October 31, 2019; under pay wall}}</ref> The increased African American registration was less than what the Morrison camp expected, and the Voting Rights Act also removed the formal barrier against registration by subliterate whites. In the Democratic primary, a candidate named "James E. Morrison" (not the incumbent James H. Morrison), received thousands of votes without campaigning — enough votes to embarrass the incumbent into a runoff. In a campaign vitriolic even by Louisiana standards, Morrison, advertising Rarick as "the [[Ku Klux Klan|Klan]]'s man from Indiana" with a picture of a cross burning, alleged that James E. Morrison's name on the ballot was the result of a conspiracy by Rarick's supporters. Rarick countered by saying that the incumbent had voted to put "thousands of illiterates on the voter rolls" and should  pay the consequences.</ref>​

Crawford's modest but burgeoning support may have encouraged stronger opposition to Morrison to emerge in 1966. Another factor was Morrison's support of the aforementioned Voting Rights Act, followed by a so-called "backlash" of new white registrants who in some cases neutralized the effect of increased voting registration by blacks.<ref name=timemag>{{cite web|url=http://www.time.com/time/magazine/article/0,9171,842857-1,00.html|title=The Turning Point|publisher=''[[Time Magazine]]''|date=October 7, 1966|accessed October 31, 2019; under pay wall}}</ref> The increased African American registration was less than what the Morrison camp expected, and the Voting Rights Act also removed the formal barrier against registration by subliterate whites. In the Democratic primary, a candidate named "James E. Morrison" (not the incumbent James H. Morrison), received thousands of votes without campaigning — enough votes to embarrass the incumbent into a runoff. In a campaign vitriolic even by Louisiana standards, Morrison, advertising Rarick as "the [[Ku Klux Klan|Klan]]'s man from Indiana" with a picture of a cross burning, alleged that James E. Morrison's name on the ballot was the result of a conspiracy by Rarick's supporters. Rarick countered by saying that the incumbent had voted to put "thousands of illiterates on the voter rolls" and should  pay the consequences.<ref name=timemag/>​

===Three gubernatorial campaigns===

===Three gubernatorial campaigns===