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→1932 gubernatorial campaign
In the 1932 campaign, LeBlanc spent more time attacking Long, who was not a candidate for reelection, than he did his principal rival, Oscar Kelly Allen (1882-1936). Long retaliated: in stump speeches, he poked fun at LeBlanc's French name, much as Long's brother, [[Earl Long|Earl Kemp Long]], later ridiculed then [[New Orleans]] [[Mayor]] deLesseps Story "Chep" Morrison, (1912-1964), when Long and Morrison were opposing candidates in the 1955 gubernatorial primary. Long also criticized LeBlanc's funeral business, which catered primarily to [[African Americans]].
In the 1932 campaign, LeBlanc spent more time attacking Long, who was not a candidate for reelection, than he did his principal rival, Oscar Kelly Allen (1882-1936). Long retaliated: in stump speeches, he poked fun at LeBlanc's French name, much as Long's brother, [[Earl Long|Earl Kemp Long]], later ridiculed then [[New Orleans]] [[Mayor]] deLesseps Story "Chep" Morrison, (1912-1964), when Long and Morrison were opposing candidates in the 1955 gubernatorial primary. Long also criticized LeBlanc's funeral business, which catered primarily to [[African Americans]].
It was during this losing campaign for governor that LeBlanc began calling for a $30 old-age pension. Years later, Governor Earl Long, who at times found LeBlanc charming and humorous, declared LeBlanc the "father of the old-age pension" in Louisiana.<ref>{{cite book|url=https://books.google.com/books?id=QsvV2cVte6wC|title=Earl K. Long: The Saga of Uncle Earl and Louisiana Politics
It was during this losing campaign for governor that LeBlanc began calling for a $30 old-age pension. Years later, Governor Earl Long, who at times found LeBlanc charming and humorous, declared LeBlanc the "father of the old-age pension" in Louisiana.<ref>{{cite web|url=https://books.google.com/books?id=QsvV2cVte6wC|title=''Earl K. Long: The Saga of Uncle Earl and Louisiana Politics''|author=Michael L. Kurtz and [[Morgan D. Peoples]]|date=December 1, 1991|publisher=[[Louisiana State University]] Press|isbn=9780807117651|accessdate=January 10, 2020}}</ref> By that time, the payments were $100 per month.
|author=Michael L. Kurtz and [[Morgan D. Peoples]]|date=December 1, 1991|publisher=[[Louisiana State University]] Press|isbn=9780807117651|accessdate=January 10, 2020}}</ref> By that time, the payments were $100 per month.
After his defeat for governor, LeBlanc returned to another prosperous burial insurance business, the "Thibodaux Benevolent Association." Long prevented LeBlanc from operating his business in Louisiana by getting the legislature to pass a law forbidding that type of insurance company from operating in the state. Subsequently, LeBlanc moved the company to [[Texas]], where it continued to prosper. After Long's assassination in 1935, LeBlanc sold that business and returned to Abbeville.
After his defeat for governor, LeBlanc returned to another prosperous burial insurance business, the "Thibodaux Benevolent Association." Long prevented LeBlanc from operating his business in Louisiana by getting the legislature to pass a law forbidding that type of insurance company from operating in the state. Subsequently, LeBlanc moved the company to [[Texas]], where it continued to prosper. After Long's assassination in 1935, LeBlanc sold that business and returned to Abbeville.