Changes

Prior to filing as the lone Republican candidate for mayor, Toledano had been a member, first, of the [[Democratic Party]], and, then, of the States' Rights Party, not to be confused with the National States Rights Party, a neo-Nazi organization. He sought to succeed the retiring two-term Democratic Mayor Victor H. Schiro in 1970. The Democrats had a slugfest for the office in two primaries held in the fall of 1969. The more liberal candidate, [[Maurice Edwin Landrieu|Maurice "Moon" Landrieu]] was placed in a runoff — this having been before Louisiana had its nonpartisan blanket or jungle primary format — with the more [[conservative]] former City Councilman [[Jimmy Fitzmorris|James Edward "Jimmy" Fitzmorris, Jr.]], who would be elected lieutenant governor three years later and served from 1972-1980.

Prior to filing as the lone Republican candidate for mayor, Toledano had been a member, first, of the [[Democratic Party]], and, then, of the States' Rights Party, not to be confused with the National States Rights Party, a neo-Nazi organization. He sought to succeed the retiring two-term Democratic Mayor Victor H. Schiro in 1970. The Democrats had a slugfest for the office in two primaries held in the fall of 1969. The more liberal candidate, [[Maurice Edwin Landrieu|Maurice "Moon" Landrieu]] was placed in a runoff — this having been before Louisiana had its nonpartisan blanket or jungle primary format — with the more [[conservative]] former City Councilman [[Jimmy Fitzmorris|James Edward "Jimmy" Fitzmorris, Jr.]], who would be elected lieutenant governor three years later and served from 1972-1980.

When Landrieu defeated Fitzmorris with a vow to carry on the [[liberal]] legacies of his predecessors, including deLesseps Story Morrison, Sr., (service: 1946-1961), and then Mayor Schiro, Republicans sensed a rare opportunity in the Crescent City. Early polls showed Toledano a distinct underdog in the race, but he soon picked up the support of many Fitzmorris leaders. He ran a strong campaign within the limitations of the $70,000 that was raised. Toledano noted that blacks had voted overwhelmingly in the runoff pimary for Landrieu, who would later serve in the Jimmy Carter administration as secretary of housing and urban development, but he mostly stressed the "need-for-a-change" theme always available for nearly any southern Republican seeking office at that time.

When Landrieu defeated Fitzmorris with a vow to carry on the [[liberal]] legacies of his predecessors, including deLesseps Story Morrison, Sr., (service: 1946-1961), and Republicans sensed a rare opportunity in the Crescent City. Early polls showed Toledano a distinct underdog in the race, but he soon picked up the support of many Fitzmorris leaders. He ran a strong campaign within the limitations of the $70,000 that was raised. Toledano noted that blacks had voted overwhelmingly in the runoff pimary for Landrieu, who would later serve in the [[Jimmy Carter]] administration as secretary of housing and urban development, but he mostly stressed the "need-for-a-change" theme always available for nearly any southern Republican seeking office at that time.

The 1970 mayoral race concluded with the highest turnout until that time in the history of the city, some 70 percent of registrants. Black participation in the general election surpassed what it had been in the Landrieu-Fitzmorris runoff. It was estimated that 80 percent of blacks cast ballots, and 98 percent supported Landrieu, the father of the state's current Democratic U.S. Senator [[Mary Landrieu]] and former Lieutenant Governor and current Mayor [[Mitch Landrieu]]. Indeed, the Landrieus built a political dynasty, with their strength also demonstrated statewide.

The 1970 mayoral race concluded with the highest turnout until that time in the history of the city, some 70 percent of registrants. Black participation in the general election surpassed what it had been in the Landrieu-Fitzmorris runoff. It was estimated that 80 percent of blacks cast ballots, and 98 percent supported Landrieu, the father of the state's current Democratic U.S. Senator [[Mary Landrieu]] and former Lieutenant Governor and current Mayor [[Mitch Landrieu]]. Indeed, the Landrieus built a political dynasty, with their strength also demonstrated statewide.