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*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}​
 
*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}​
 
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'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 &ndash; June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on [[ranch]]ing in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title=|publisher=''[[Life Magazine)|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>
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'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 &ndash; June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on [[ranch]]ing in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title="Marlboro Man" photographs|publisher=''[[Life Magazine)|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>
 
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==Biography==
 
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the  [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref> ​
 
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the  [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref> ​
 
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Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.​
 
Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.​
 
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Long joked that "If it weren't for a good [[horse]], a woman would be the sweetest thing in the world."<ref>{{cite web|url=[http://digitaljournalist.org/issue0309/lm17.html|title=100 Photographs That Changed the World by Life |publisher=digitaljournalist.org|accessdate=May 22, 2020}}</ref>​
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Long joked that "If it weren't for a good [[horse]], a woman would be the sweetest thing in the world."<ref>{{cite web|url=http://digitaljournalist.org/issue0309/lm17.html|title=100 Photographs That Changed the World by Life |publisher=digitaljournalist.org|accessdate=May 22, 2020}}</ref>​
 
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{{DEFAULTSORT:Long, Clarence Hailey}}​
 
{{DEFAULTSORT:Long, Clarence Hailey}}​
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