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→Super Bowl
===Super Bowl===
===Super Bowl===
One of Blockbuster's most well-known [[advertising]] campaigns was launched during the Super Bowl XXXVI in 2002. It starred the voices of Jim Belushi and James Woods as Carl and Ray, a rabbit and a [[guinea pig]] in a pet shop located across the road from a Blockbuster store. The first campaign ended in 2003. The Carl and Ray campaign started again in 2007 starting with a high dollar thirty second commercial slot during the first quarter of Super Bowl XLI. The 2007 ad again had the same voices from actors James Woods and Jim Belushi along with the addition of Alec Baldwin in the voice-over promotion piece of the business. Primarily this Superbowl commercial promoted movies through the mail under the official name "Blockbuster total access" with an offer for a free trial.
One of Blockbuster's most well-known [[advertising]] campaigns was launched during the Super Bowl XXXVI in 2002. It starred the voices of Jim Belushi and [[James Woods]] as Carl and Ray, a rabbit and a [[guinea pig]] in a pet shop located across the road from a Blockbuster store. The first campaign ended in 2003. The Carl and Ray campaign started again in 2007 starting with a high dollar thirty second commercial slot during the first quarter of Super Bowl XLI. The 2007 ad again had the same voices from actors James Woods and Jim Belushi along with the addition of Alec Baldwin in the voice-over promotion piece of the business. Primarily this Superbowl commercial promoted movies through the mail under the official name "Blockbuster total access" with an offer for a free trial.
===Misleading advertising===
===Misleading advertising===