In the general election, Long overwhelmed the Republican Charles Sidney Gerth (1882-1964), a businessman from New Orleans, who had run unsuccessfully in the Democratic primary in 1948 against the state's senior senator, [[Allen J. Ellender]] of Houma in Terrebonne Parish. Long and Ellender were senatorial colleagues from 1948 until Ellender's death in 1972. | In the general election, Long overwhelmed the Republican Charles Sidney Gerth (1882-1964), a businessman from New Orleans, who had run unsuccessfully in the Democratic primary in 1948 against the state's senior senator, [[Allen J. Ellender]] of Houma in Terrebonne Parish. Long and Ellender were senatorial colleagues from 1948 until Ellender's death in 1972. |