Lyndon Johnson was successful in part because of continued public sympathy over the [[Kennedy Assassination]], the use of negative advertising such as the notorious "daisy" TV ad which raised fears of [[nuclear war]] if Goldwater were elected, and negative media coverage of some of the conservative groups supporting Goldwater, such as the [[John Birch Society]]. Johnson ironically ran as a "peace candidate" but shortly after the election drastically escalated U.S. involvement in the [[Vietnam War]]. | Lyndon Johnson was successful in part because of continued public sympathy over the [[Kennedy Assassination]], the use of negative advertising such as the notorious "daisy" TV ad which raised fears of [[nuclear war]] if Goldwater were elected, and negative media coverage of some of the conservative groups supporting Goldwater, such as the [[John Birch Society]]. Johnson ironically ran as a "peace candidate" but shortly after the election drastically escalated U.S. involvement in the [[Vietnam War]]. |