Changes

| religion=[[Southern Baptist]]​<br>

| religion=[[Southern Baptist]]​<br>

'''Notes''':<br>

'''Notes''':<br>

*Though there were numerous "Marlboro Man" models over time, Clarence Hailey Long was the original inspiration for the Philip Morris [[cigarette]] [[advertising]] campaign, based on a 1949 photograph carried in the the former ''[[Life Magazine|LIFE]]'' [[magazine]]<br>

*Though there were numerous "Marlboro Man" models over time, Clarence Hailey Long was the original inspiration for the Philip Morris [[cigarette]] [[advertising]] campaign, based on a 1949 photograph carried in the the former ''[[Life Magazine|LIFE]]'' [[magazine]]

*Long's refusal to advertise [[beer]] won him the praise of his Southern Baptist denomination.​<br>

*Long's refusal to advertise [[beer]] won him the praise of his Southern Baptist denomination.​

*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}​

*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}​

 

'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 &ndash; June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on ranching in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title="Marlboro Man" photographs|publisher=''[[Life Magazine|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>

'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 &ndash; June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life Magazine|LIFE]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on ranching in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title="Marlboro Man" photographs|publisher=''[[Life Magazine|LIFE]]'' [[magazine]]|date=August 22, 1949}}</ref>

Long's Marlboro photographs led to marriage proposals from across the nation, all of which he rejected. In 1951, at forty, Long wed the former Ellen Theresa Rogers (1925-2002) a [[Massachusetts]]-born [[nurse]] who came to the JA to care for young Cornelia Wadsworth "Ninia" Ritchie, daughter of ranch manager [[Montie Ritchie|Montgomery Harrison Wadsworth "Montie" Ritchie]]. The Longs had five sons: Clarence, Roger, Walt, Grant, and John. At the time of her death, Ellen was residing in Raton in Colfax County in northeastern [[New Mexico]]. "Ninia" later married and divorced future state Senator Miles Teel Bivins (1947-2009) of Amarillo, whose family also owned ranching properties. Their son, Andrew Bivins, a graduate of the ranch management program at [[Texas Christian University]] in [[Fort Worth]], took over management of the JA in 2005.<ref name=PPHM/> ​

Long's Marlboro photographs led to marriage proposals from across the nation, all of which he rejected. In 1951, at forty, Long wed the former Ellen Theresa Rogers (1925-2002) a [[Massachusetts]]-born [[nurse]] who came to the JA to care for young Cornelia Wadsworth "Ninia" Ritchie, daughter of ranch manager [[Montie Ritchie|Montgomery Harrison Wadsworth "Montie" Ritchie]]. The Longs had five sons: Clarence, Roger, Walt, Grant, and John. At the time of her death, Ellen was residing in Raton in Colfax County in northeastern [[New Mexico]]. "Ninia" later married and divorced future state Senator Miles Teel Bivins (1947-2009) of Amarillo, whose family also owned ranching properties. Their son, Andrew Bivins, a graduate of the ranch management program at [[Texas Christian University]] in [[Fort Worth]], took over management of the JA in 2005.<ref name=PPHM/> ​

In 1953, Long joined the First [[Southern Baptist|Baptist]] Church of Clarendon in Donley County, after the death of his father, C. H. Long, Sr., the JA Ranch manager who was killed when thrown from a bronco]]. The senior Long was in charge of the Hereford herd on the JA. Thereafter, Long was offered a $20,000 (191,000 in 2020 dollars) annual contract to advertise [[beer]]. His declining of the offer was highlighted in the June 25, 1955, edition of ''The Baptist Standard'' [[newspaper]]. Long left the JA in 1956.<ref name=PPHM/>​

In 1953, Long joined the First [[Southern Baptist|Baptist]] Church of Clarendon in Donley County, after the death of his father, C. H. Long, Sr., the JA Ranch manager who was killed when thrown from a bronco. The senior Long was in charge of the Hereford herd on the JA. Thereafter, Long was offered a $20,000 (191,000 in 2020 dollars) annual contract to advertise [[beer]]. His declining of the offer was highlighted in the June 25, 1955, edition of ''The Baptist Standard'' [[newspaper]]. Long left the JA in 1956.<ref name=PPHM/>​

Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.​

Long's tenure at the JA partly paralleled that of [[Tom Blasingame]], known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.​

==References==

==References==

{{reflist}}

{{reflist}}

 

{{DEFAULTSORT:Long, Clarence Hailey}}​

{{DEFAULTSORT:Long, Clarence Hailey}}​

[[Category:Texas]]​

[[Category:Texas]]​