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→History
==History==
==History==
The organization was first formed on 11 September 1961 in [[Switzerland]]. Several notable figures in its founding include prominent liberal biologist Julian Huxley and environmentalist Max Nicholson.<ref>[http://panda.org/who_we_are/history/sixties/ WWF History at Panda.org]</ref>
The organization was first formed on 11 September 1961 in [[Switzerland]]. Several notable figures in its founding include prominent liberal biologist Julian Huxley and environmentalist Max Nicholson.<ref>[http://panda.org/who_we_are/history/sixties/ WWF History at Panda.org]</ref>
For many years the organization was in a feud with the World Wrestling Federation (which also used the WWF acronym) due to perceived confusion between the two entities (made worse by the latter's decision to change its gimmicks to more adult-oriented themes); eventually the latter changed its name to '''World Wrestling Entertainment''' and its acronym to WWE.
==Social innovation of the ecosystem==
==Social innovation of the ecosystem==