Luce consistently gave active support to Republican presidential nominees. In the [[1964 presidential election]], she publicly endorsed [[Barry Goldwater]] even as the conservative [[Arizona]] senator was shunned by the eastern Rockefeller establishment/like-minded moderates.<ref>[https://www.britannica.com/biography/Clare-Boothe-Luce-American-playwright-and-statesman Clare Boothe Luce]. ''Britannica''. Retrieved September 25, 2021.</ref>
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Luce consistently gave active support to Republican presidential nominees. In the [[1964 presidential election]], she publicly endorsed [[Barry Goldwater]] even as the conservative [[Arizona]] senator was shunned by the moderate/liberal Rockefeller Republicans.<ref>October 13, 1999. [https://www.britannica.com/biography/Clare-Boothe-Luce-American-playwright-and-statesman Clare Boothe Luce]. ''Britannica''. Retrieved September 25, 2021.</ref>