Arabella Advisors creates websites designed to appear as standalone activist groups. Many of these websites give the impression of depth when in fact they’re little more than Potemkin villages which can disappear as quick as their campaign began. They give the illusion that they’re more than just a small digital space owned by a much larger entity.
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Because these groups can pop up at the speed it takes to publish a website, they tend to be run as short-term, high-intensity media campaigns targeting the news cycle. This was
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perhaps most obvious during the effort to derail the confirmation of Supreme Court Justice [[Brett Kavanaugh]] in October 2018, when a crowd of activists—led by a newly “popped-up” group called Demand Justice—waved glossy pre-printed signs that read “Stop Kavanaugh.” At a glance, Demand Justice was an activist group like any other. But closer inspection of its website showed that the group was really a front for the Sixteen Thirty Fund. Filings posted by the [[Federal Election Commission]] later confirmed this.