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→Victories and betrayal (peremog and zrada)
The essence of the meme is that peremoga and zrada (victories and betrayals) can, as a result of social processes, receive the opposite meaning.
The essence of the meme is that peremoga and zrada (victories and betrayals) can, as a result of social processes, receive the opposite meaning.
After 2014, the Ukrainian government and the media controlled by it began to constantly declare overreach, that is, victories of one nature or another. Over time, it came to the point that the Ukrainians themselves began to treat the "victories" rather ironically. The announced and promised peremogs, which were not destined to happen, could demoralize society. Therefore, so that the propaganda did not collapse, they began to use another word - "zrada" (betrayal, treason). It explained the failed peremogs.
After 2014, the Ukrainian government and its controlled media began to constantly declare overreach, that is, victories of one nature or another. Over time, it came to the point that the Ukrainians themselves began to treat the "victories" rather ironically. The announced and promised peremogs, which were not destined to happen, could demoralize society. Therefore, so that the propaganda did not collapse, they began to use another word - "zrada" (betrayal, treason) to explain failed peremogs.
Simply stated, something the Ukrainian authorities declare is a peremoga. And if something doesn't work out, it's because of the evil.
Simply stated, something the Ukrainian authorities declare is a peremoga. And if something doesn't work out, it's because of the evil betrayal.
With the beginning of the military special operation of the Russian Federation on the territory of Ukraine, the words "peremoga" and "zrada" began to sound even more often. Ukrainian dictator Volodymyr Zelensky as well as press spokesman [[Oleksiy Arestovich]], spoke about overreach and evils as often as possible. Daily they spoke about counteroffensives of the Ukrainian army, but somehow the counteroffensives never progressed.
With the beginning of the [[special military operation]] of the Russian Federation on the territory of Ukraine, the words "peremoga" and "zrada" were heard more often. Ukrainian dictator Volodymyr Zelensky, as well as press spokesman [[Oleksiy Arestovich]], spoke about overreach and evils (victory and betrayals) as often as possible. Daily they spoke about counteroffensives of the Ukrainian army, but somehow the counteroffensives never progressed because of betrayals.
==2016 presidential election interference==
==2016 presidential election interference==