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By the early 2000s, bikinis had become a US$811 million business annually, and boosted spin off services such as bikini waxing and sun tanning.<ref>https://www.theage.com.au/lifestyle/fashion/youve-still-got-it-babe-20060603-ge2g1g.html?page=fullpage</ref>
By the early 2000s, bikinis had become a US$811 million business annually, and boosted spin off services such as bikini waxing and sun tanning.<ref>https://www.theage.com.au/lifestyle/fashion/youve-still-got-it-babe-20060603-ge2g1g.html?page=fullpage</ref>
==History==
Swimming or bathing outdoors was discouraged in the Christian West, but during 1910s its become accepted for women to wear swimsuit in Europe.<ref>Liz Conor, The spectacular modern woman: feminine visibility in the 1920s, page 152, Indiana University Press, 2004, ISBN 0-253-34391-7 </ref>
In the summer of 1946, Western Europeans enjoyed their first war-free summer in many years. French designers sought to deliver fashions that matched the liberated mood of the people. Heim launched a two-piece swimsuit design in Paris that he called the atome, after the smallest known particle of matter. He announced that it was the "world's smallest bathing suit."<ref>https://www.history.com/this-day-in-history/bikini-introduced</ref> Reard didnt any run way model accept to model his dress because of its immodesty, but he hired nude dancer Micheline Bernardini to model it.<ref>https://web.archive.org/web/20070927084552/http://www.bikiniscience.com/chronology/1945-1950_SS/LR4601_S/LR4601.html</ref> Fashion writer Diana Vreeland described the bikini as the "atom bomb of fashion".<ref>https://web.archive.org/web/20120627214541/http://bikiniscience.com/chronology/1945-1950_SS/1945-1950.html</ref>
Despite the garment's initial success in France, women worldwide refused to wear and continued to wear traditional one-piece swimsuits. When Réard sales stalled, he went back to designing and selling "orthodox knickers". Réard himself would later describe it as a "two-piece bathing suit which reveals everything about a girl except for her mother's maiden name."<ref> Louise Southerden, Surf's Up: The Girl's Guide to Surfing, page 14, Allen & Unwin, 2008, ISBN 978-1-74176-831-2</ref>
Fashion magazine Modern Girl Magazine in 1957 stated that "it is hardly necessary to waste words over the so-called bikini since it is inconceivable that any girl with tact and decency would ever wear such a thing".<ref>http://news.bbc.co.uk/2/hi/in_depth/5130460.stm</ref>
In 1951, [[Eric Morley]] organized the Festival Bikini Contest, a beauty contest and swimwear advertising opportunity at that year's Festival of Britain. The press, welcoming the spectacle, referred to it as [[Miss World]].<ref>https://archive.org/details/pageantbeautycon0000love/mode/2up</ref> The winner was Kiki Håkansson of Sweden, who was crowned in a bikini. After the crowning, Håkansson was condemned by Pope [[Pius XII]],<ref>https://books.google.ca/books?id=SIj_GBl5sAoC&redir_esc=y</ref> As a result of the controversy, the bikini was explicitly banned from many other beauty pageants worldwide.<ref>https://www.telegraph.co.uk/women/sex/10105935/Miss-World-2013-bikini-ban-why-its-no-victory-for-feminists.html</ref> Many feminists regarded Bikini beauty contests as bringing freedom to women, but also opposed by other.<ref>https://web.archive.org/web/20140522065802/http://www.object.org.uk/campaigns/beauty-pageants</ref> The bikini was banned in Australia, on the French Atlantic coastline, in Spain, in Italy, and in Portugal, and was prohibited or discouraged in a number of US states.<ref>http://content.time.com/time/photogallery/0,29307,1908353,00.html</ref> The [[United States Motion Picture Production Code]], also known as the Hays Code, enforced from 1934, allowed two-piece gowns but prohibited the display of navels in Hollywood films.<ref>https://archive.org/details/isbn_9781844570683/page/136</ref>
==Morality==
==Morality==