Irenaeus, Siteadmin, Check users, oversight, Administrators
351,971
edits
Changes
→RationalWiki's significant branding problem
''See also:'' [[RationalWiki and its branding problems]]
''See also:'' [[RationalWiki and its branding problems]]
The Innis Maggiore Ad Agency, which works with major corporations, says concerning [[rebranding]]/repositioning: "When a brand’s meaning is strongly established in the mind, it’s extremely difficult — if not impossible — to change. It is possible to refine, adjust and hone a brand’s meaning when necessary. But repositioning a brand with a wholesale change? Hardly a chance."<ref>[https://innismaggiore.com/blog/jcpenney-showed-brand-reinvention-can-stretch-only-so-far/ Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far] by Dick Maggiore at the Innis Maggiore Ad Agency</ref>
[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.”<ref>[https://www.brainyquote.com/quotes/margaret_thatcher_109592 Margaret Thatcher quotes]</ref> So perhaps the name RationalWiki was a poor website name if RationalWikians wanted to convey that its contributors and web content is rational. RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>[https://rationalwiki.org/wiki/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki Essay:I thought this was supposed to be RATIONALWiki]</ref><ref>[https://rationalwiki.org/wiki/Special:WhatLinksHere/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki RationalWiki web pages linking to the RationalWiki essay I thought this was supposed to be RATIONALWiki]</ref> RationalWiki, by its own admissions, has experienced various incidences of mental illness being displayed on its website (see: [https://www.conservapedia.com/Category:RationalWiki#RationalWiki_and_mental_illness RationalWiki and mental illness]).
[[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.”<ref>[https://www.brainyquote.com/quotes/margaret_thatcher_109592 Margaret Thatcher quotes]</ref> So perhaps the name RationalWiki was a poor website name if RationalWikians wanted to convey that its contributors and web content is rational. RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>[https://rationalwiki.org/wiki/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki Essay:I thought this was supposed to be RATIONALWiki]</ref><ref>[https://rationalwiki.org/wiki/Special:WhatLinksHere/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki RationalWiki web pages linking to the RationalWiki essay I thought this was supposed to be RATIONALWiki]</ref> RationalWiki, by its own admissions, has experienced various incidences of mental illness being displayed on its website (see: [https://www.conservapedia.com/Category:RationalWiki#RationalWiki_and_mental_illness RationalWiki and mental illness]).