The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from 2017 to November 2020 even though its organic traffic tripled during some of this time period. And then something happened around May 2021 or so that caused RationalWiki's brand awareness to go down. | The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from 2017 to November 2020 even though its organic traffic tripled during some of this time period. And then something happened around May 2021 or so that caused RationalWiki's brand awareness to go down. |