Changes

RationalWiki tripled its organic traffic from 2017 to late 2019 in a big way and then various things happened to cause a massive decrease in organic traffic in November 2019 and beyond (See: [[RationalWiki and Google referral traffic]]). [https://trends.google.com/trends/explore?date=all&geo=US&q=RationalWiki Google trends for RationalWiki] from 2017 to November 2020 indicates that Google searches for the keyword "RationalWiki" bounced between a fairly narrow range between July 2014 to June 2020 which presumably was due to websites with large amounts of web traffic mentioning RationalWiki periodically during that time (see graph to the upper right in this section). Starting in June 2020, worldwide Google searches for the keyword "RationalWiki" saw a significant decline.  

RationalWiki tripled its organic traffic from 2017 to late 2019 in a big way and then various things happened to cause a massive decrease in organic traffic in November 2019 and beyond (See: [[RationalWiki and Google referral traffic]]). [https://trends.google.com/trends/explore?date=all&geo=US&q=RationalWiki Google trends for RationalWiki] from 2017 to November 2020 indicates that Google searches for the keyword "RationalWiki" bounced between a fairly narrow range between July 2014 to June 2020 which presumably was due to websites with large amounts of web traffic mentioning RationalWiki periodically during that time (see graph to the upper right in this section). Starting in June 2020, worldwide Google searches for the keyword "RationalWiki" saw a significant decline.  

The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go down.

The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.

[[File:RationalWiki Google referral traffic SEMRush 7-26-2022.png|thumbnail|center|1200px|Since October 2019, the RationalWiki website lost a huge amount of its Google referral traffic according to the leading web marketing company SEMRush.  

[[File:RationalWiki Google referral traffic SEMRush 7-26-2022.png|thumbnail|center|1200px|Since October 2019, the RationalWiki website lost a huge amount of its Google referral traffic according to the leading web marketing company SEMRush.