'''Virtue signalling''' is a phrase claimed to originate from journalist James Bartholomew of ''The Spectator''.<ref>[https://www.spectator.co.uk/2015/10/i-invented-virtue-signalling-now-its-taking-over-the-world/ I invented ‘virtue signalling’. Now it’s taking over the world, The Spectator]</ref> It describes attempts to assert moral superiority via shallow, public displays of one's "virtue" and good character. | '''Virtue signalling''' is a phrase claimed to originate from journalist James Bartholomew of ''The Spectator''.<ref>[https://www.spectator.co.uk/2015/10/i-invented-virtue-signalling-now-its-taking-over-the-world/ I invented ‘virtue signalling’. Now it’s taking over the world, The Spectator]</ref> It describes attempts to assert moral superiority via shallow, public displays of one's "virtue" and good character. |