These effects only indicate how opinion polls ''directly'' affect political choices of the electorate. Other effect can be found on journalists, politicians, political parties, civil servants etc. in, among other things, the form of media framing and party ideology shifts. | These effects only indicate how opinion polls ''directly'' affect political choices of the electorate. Other effect can be found on journalists, politicians, political parties, civil servants etc. in, among other things, the form of media framing and party ideology shifts. |