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RationalWiki and its branding problems (view source)
Revision as of 07:38, December 22, 2022
, 07:38, December 22, 2022→Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue
The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.
The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.
[[File:RationalWiki Google referral traffic as of December 22, 2022 according to SEMRush .jpg|thumbnail|center|1400px|According to the leading web marketing company SEMRush, RationalWiki has experienced a huge drop in Google referral traffic in the latter part of 2019 and as of December 22, 2022 it merely receives 75,100 monthly visits via Google referral traffic.
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Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]]
{{Clear}}
[[File:RationalWiki Google referral traffic SEMRush 7-26-2022.png|thumbnail|center|1200px|Since October 2019, the RationalWiki website lost a huge amount of its Google referral traffic according to the leading web marketing company SEMRush.
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As you can see in the above graph, Google has downgraded its estimation of RationalWiki in terms of the quality of its website and RationalWiki is getting less Google traffic.
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Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]]
{{Clear}}
[[File:RationalWiki Google referral traffic SEMRush 7-26-2022.png|thumbnail|center|1200px|Since October 2019, the RationalWiki website lost a huge amount of its Google referral traffic according to the leading web marketing company SEMRush.
[[File:RationalWiki Google referral traffic SEMRush 7-26-2022.png|thumbnail|center|1200px|Since October 2019, the RationalWiki website lost a huge amount of its Google referral traffic according to the leading web marketing company SEMRush.