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''See also:'' [[Internet outreach and the Matthew effect: Atheist websites vs. religious websites]]

''See also:'' [[Internet outreach and the Matthew effect: Atheist websites vs. religious websites]]

Study.com defines the [[Matthew effect]] thusly: "The Matthew Effect is a term that describes the concept in society of accumulated advantage. It argues that people who start from a place of advantage, like intelligence, fame, wealth, or skill, will have the opportunity to accrue more of that advantage compared to others. The Matthew Effect is often thought of by the phrase, "the rich get richer, and the poor get poorer.""<ref>[https://study.com/learn/lesson/matthew-effect-definition-application.html What is the Matthew effect]</ref> The Matthew effect's [[etymology]] can be traced to [[Gospel of Matthew]] which declares: "For to every one who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away." (Matthew 25:29, RSV).

Study.com defines the Matthew effect thusly: "The Matthew Effect is a term that describes the concept in society of accumulated advantage. It argues that people who start from a place of advantage, like intelligence, fame, wealth, or skill, will have the opportunity to accrue more of that advantage compared to others. The Matthew Effect is often thought of by the phrase, "the rich get richer, and the poor get poorer.""<ref>[https://study.com/learn/lesson/matthew-effect-definition-application.html What is the Matthew effect]</ref> The Matthew effect's [[etymology]] can be traced to [[Gospel of Matthew]] which declares: "For to every one who has will more be given, and he will have abundance; but from him who has not, even what he has will be taken away." (Matthew 25:29, RSV).

Because the religious population is larger than the [[atheism|atheist]]/[[agnosticism|agnostic]] populations and [[Atheist fundraising vs. religious fundraising|raises more money]] for web marketing budgets than the atheist/agnostic populations, they greatly outperform atheist websites in terms of web traffic. In addition, Google tends to rank large websites with a lot of traffic higher at Google for various search terms - especially high volume searches. So large Christian websites with a lot of web traffic have a big competitive advantage over atheist websites. Furthermore, religious groups often have more evangelistic zeal and also have more international cooperation in terms of web outreach efforts.  

Because the religious population is larger than the [[atheism|atheist]]/[[agnosticism|agnostic]] populations and [[Atheist fundraising vs. religious fundraising|raises more money]] for web marketing budgets than the atheist/agnostic populations, they greatly outperform atheist websites in terms of web traffic. In addition, Google tends to rank large websites with a lot of traffic higher at Google for various search terms - especially high volume searches. So large Christian websites with a lot of web traffic have a big competitive advantage over atheist websites. Furthermore, religious groups often have more evangelistic zeal and also have more international cooperation in terms of web outreach efforts.