Changes

The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.

The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.

[[File:RationalWiki Google referral traffic as of 1-7-2023 according to SEMRush.png|thumbnail|center|1400px|According to the leading web marketing company SEMRush, RationalWiki has experienced a huge drop in Google referral traffic in the latter part of 2019 and as of January 7, 2023 it merely receives 71,800 monthly visits via Google referral traffic.  

[[File:RationalWiki Google referral traffic past 2 years SEMRush data October 21, 2022.jpg|thumbnail|center|1200px||According to the leading web marketing website SEMRush.com, the website RationalWiki lost a large amount of Google referral traffic from November 2020 to October 21, 2022. 

In November 2020, RationalWiki.org was receiving 413,529 web visits a month according to SEMRush.com.  On October 21, 2022, RationalWiki.org received 152,236 web visits in the last 30 days according to SEMRush.com. Google referral traffic is commonly referred to as organic traffic by web marketing professionals.  

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Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]]

Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]]

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=== Additional analysis: Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue (with additional SimilarWeb data) ===

=== Additional analysis: Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue (with additional SimilarWeb data) ===

[[File:SimilarWeb RationalWiki audience by country 8-14-2022.jpg|center|1200px|thumbnail|In June of 2022, SimilarWeb reported that RationalWiki received about 40% of its traffic from the United States.]]

[[File:SimilarWeb RationalWiki audience by country 8-14-2022.jpg|center|1200px|thumbnail|In June of 2022, SimilarWeb reported that RationalWiki received about 40% of its traffic from the United States.]]