After Presley died, his father Vernon was responsible for the house. When he died in 1979, Presley's ex-wife Priscilla took over. A CEO, Jack Soden, was responsible for making Graceland a moneymaker, since Priscilla could not afford the upkeep of the house, which was over $500,000 a year. | After Presley died, his father Vernon was responsible for the house. When he died in 1979, Presley's ex-wife Priscilla took over. A CEO, Jack Soden, was responsible for making Graceland a moneymaker, since Priscilla could not afford the upkeep of the house, which was over $500,000 a year. |