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→Soft power
[[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s.
[[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s.
=== Brand Finance's 2022 ranking of the countries with the most soft power ===
Brand Finance's 2022 ranking of the 10 countries with the most soft power:
# United States
# United Kingdom
# Germany
# China
# Japan
# France
# Canada
# Switzerland
# Russia
# Italy
== See also ==
== See also ==