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Line 1: − A '''brand''' is a mark inflicted on skin or hide using hot metal in the form of a [[branding iron]]. Brands were commonly used to indicate ownership of cattle and other livestock, before the development of plastic ear tags; different owners would use a different style of brand. Branding was also commonly used in former times as a punishment for certain classes of criminal. −
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Deriving from the above, a '''brand''' is also the term for a registered trade name. Brand names such as [[Coca-Cola]] are considered to be of very high monetary value. A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.
Deriving from the above, a '''brand''' is also the term for a registered trade name. Brand names such as [[Coca-Cola]] are considered to be of very high monetary value. A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.