Changes

Deriving from the above, a '''brand''' is also the term for a registered trade name. Brand names such as [[Coca-Cola]] are considered to be of very high monetary value. A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.

Deriving from the above, a '''brand''' is also the term for a registered trade name. Brand names such as [[Coca-Cola]] are considered to be of very high monetary value. A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.

== Soft power ==

== Soft power (Power of a countries brand) ==

''See also:'' [[Soft power]]

''See also:'' [[Soft power]]

# Russia

# Russia

# Italy

# Italy

==See also==

==See also==